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Download The Pocket Media Coach: The Handy Guide to Getting Your Message Across on TV, Radio or in Print fb2, epub

by Mrcpath Stevens Alan

Download The Pocket Media Coach: The Handy Guide to Getting Your Message Across on TV, Radio or in Print fb2, epub

ISBN: 1845280741
Author: Mrcpath Stevens Alan
Language: English
Publisher: How to Books (February 1, 2006)
Pages: 123
Category: Social Sciences
Subcategory: Politics
Rating: 4.2
Votes: 188
Size Fb2: 1487 kb
Size ePub: 1932 kb
Size Djvu: 1118 kb
Other formats: lit doc docx lrf


The Pocket Media Coach provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation.

The Pocket Media Coach provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. Who needs ''The Pocket Media Coach''? Individuals - One day, we all receive our ''15 minutes of fame''.

The Pocket Media Coach book. This handy guide provides a toolkit of five-minute guides, essential checklists and trade secrets to help readers cope with any media situation.

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checklists and trade secrets to help readers cope with any media situation.

The Pocket Media Coach : The Handy Guide to Getting Your Message Across on TV, Radio or in Print. by Alan Stevens and آلن استیونس.

Do you have problems getting your message across? Your message may be lacking the right characteristics. Your message is just another image competing for attention

Do you have problems getting your message across? Your message may be lacking the right characteristics. They participate in off-and on-line Word-of Mouth (WOM) campaigns. Your message is just another image competing for attention. What does it take to reach your audience and make a lasting impression? Your message must display six characteristics (. appeal, clarity, directness, stickiness, credibility, and transparency), which make it easier for the human memory to encode, store, and retrieve it: 1. Appeal.

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"The Pocket Media Coach" provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs "The Pocket Media Coach"? Individuals - One day, we all receive our "15 minutes of fame". Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - "No comment" is not an option. If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.

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