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by E. D. Dover

Download Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political Communication) fb2, epub

ISBN: 0739115456
Author: E. D. Dover
Language: English
Publisher: Lexington Books (October 11, 2006)
Pages: 190
Category: Politics & Government
Subcategory: Politics
Rating: 4.5
Votes: 616
Size Fb2: 1949 kb
Size ePub: 1953 kb
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Article in Political Science Quarterly 122(3):507-508 · September 2007 with 11 Reads. DOI: 1. 307/20202905. Cite this publication.

Article in Political Science Quarterly 122(3):507-508 · September 2007 with 11 Reads.

Images, Issues, and Attacks book. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

Dover, E. D. Images, Issues, and Attacks : Television Advertising by Incumbents and Challengers in Presidential Elections, Lexington Studies in Political Communication; Variation: Lexington Studies in Political Communication. Lanham, MD: Lexington Books, 2006. 179 p. Geer, John Gray. In Defense of Negativity : Attack Ads in Presidential Campaigns. In Studies in communication, media, and public opinion; Variation: Studies in communication, media, and public opinion. University of Chicago Press, 2006. Greenberg, Stanley B. The Two Americas : Our Current Political Deadlock and How to Break It.

Clinton became a strong incumbent before the election began and TV news media . E. DOVER is Professor of Political Science, Public Policy and Administration at Western Oregon University.

Clinton became a strong incumbent before the election began and TV news media responded predictably. After examining how Clinton became a strong incumbent by defeating the Republicans in a highly televised series of battles in 1995 over Medicare and the federal budget, he then describes how the news media responded to Clinton's strength by directing attention to the most divisive aspects of the Republican nomination campaign while presenting Clinton as a statesman.

Images, Issues and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections.

Publisher:Lexington Books/Fortress Academic.

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. ISBN13:9780739115466. Release Date:October 2006. Publisher:Lexington Books/Fortress Academic. 67 lbs. Dimensions:0. Business Business & Investing Political Science Politics & Social Sciences.

Political advertising, Televised political advertising is now the dominant form of communication between candidates and voters in the presidential elections and in most statewide contests – Kaid, Political advertising.

Political advertising, Televised political advertising is now the dominant form of communication between candidates and voters in the presidential elections and in most statewide contests – Kaid, Political advertising Image, Parallel to branding in commercial product campaigns – If I mentioned a politician, the image would be the first, general impression of that person, How would you describe that person to someone who doesn’t.

While the 2000 presidential election had a number of unique features, including the decisive role of the Supreme Court . Dover looks at the recurring features of television-age elections with surrogate incumbents and applies them to a description of the leading events of Election 2000.

While the 2000 presidential election had a number of unique features, including the decisive role of the Supreme Court, it actually was quite similar to three earlier television-age campaigns. For the fourth time since 1960, an incumbent president retired and his party nominated the vice president as a potential successor.

Key Words: Political Campaigns, Policy, Issues, Presidential Television .

Key Words: Political Campaigns, Policy, Issues, Presidential Television Spots, Public Issue Importance, Public Agenda, Public Opinion Poll Data, Public Policy Priorities. Since 1952 television advertising has become a necessity for a successful run for the president of the United States. There can be no mistaking the importance of television advertising in presidential campaigns.

Accusations of partisan bias in Presidential election coverage are suspect .

Accusations of partisan bias in Presidential election coverage are suspect at best and self-serving at worst. They are generally supported by the methodology of instance confirmation. D’Alessio provides important perspective on a critical issue in presidential politics. Media Bias in Presidential ElectionCoverage, as a whole, presents one of our most comprehensive works on the subject. Presidential Studies Quarterly). This book is an important contribution to a significant topic: bias in news coverage of presidential campaigns. The book confirms and extends a previous study with substantially more data and with new data.

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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