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Download The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity (Published in association with Theory, Culture Society) fb2, epub

by Barry Smart

Download The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity (Published in association with Theory, Culture  Society) fb2, epub

ISBN: 076194351X
Author: Barry Smart
Language: English
Publisher: SAGE Publications Ltd; First edition (September 15, 2005)
Pages: 224
Category: Social Sciences
Subcategory: Other
Rating: 4.4
Votes: 743
Size Fb2: 1569 kb
Size ePub: 1284 kb
Size Djvu: 1190 kb
Other formats: rtf lit txt mbr


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In this careful unpacking of the contemporary sport celebrity Barry Smart quite convincingly makes the case that what they offer is authenticity – the sense of the real that does not seem to exist in other areas. It is a telling indication of the rate of change in the area that some of the key case studies (MIchael Jordan & Anna Kournikova especially) have disapp The place of the athlete in the world of interdependent professional sport, corporate sponsorship and television is a complex one.

Series: Theory, Culture & Society. Abstract Smart, B. (2005). First published 2005. Published in association with Theory, Culture & Society Nattingham Trent University. Theory, Culture & Society: The sport star: Modern sport and the cultural economy of sporting celebrity London: SAGE Publications Ltd doi: 1. 135/9781446215630. The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity. Theory, Culture & Society. London: SAGE Publications Ltd, 2005. doi: 1.

The book is a major contribution to the sociology and culture of sport and celebrity. It is a telling indication of the rate of change in the area that some of the key case studies (MIchael Jordan & Anna Kournikova especially) have The place of the athlete in the world of interdependent professional sport, corporate sponsorship and television is a complex one. Corporate Culture and the Branding of the Sport Star Mike Michael Jordon and Tiger Woods.

This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people

This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

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