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Download Commercial Culture: The Media System and the Public Interest fb2, epub

by Leo Bogart

Download Commercial Culture: The Media System and the Public Interest fb2, epub

ISBN: 0195090985
Author: Leo Bogart
Language: English
Publisher: Oxford University Press; 1 edition (January 26, 1995)
Pages: 400
Category: Social Sciences
Subcategory: Other
Rating: 4.2
Votes: 714
Size Fb2: 1218 kb
Size ePub: 1320 kb
Size Djvu: 1188 kb
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Commercial Culture: The . .has been added to your Cart. Bogart delivers on his promise to describe what is wrong with America's media system

Commercial Culture: The . Bogart delivers on his promise to describe what is wrong with America's media system. Bogart attributes the deficient state of television, as well as the other major media, to the quest for large audiences and profits.

Home Browse Books Book details, Commercial Culture: The Media System and the. Commercial Culture: The Media System and the Public Interest. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

But financially, they need to at least break even, which generally requires that they maximize their multiple sources of income. So they are businesses, and when viewed financially, they often are hard to distinguish from profit-making enterprises.

Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media. Política de recensións. Información adicional.

American mass media are the world's most diverse, rich and free OZON.

American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better OZON. Похожие книги: The Media and the Tourist Imagination: Convergent Cultures (Contemporary Geographies of Leisure, Tourism and Mobility). LibRing - система поиска книг в интернет-магазинах.

Bogart's basic thesis is that media is so central to our lives that its future direction should not be left exclusively to the marketplace. This book will have a permanent - and prominent - place in your library.

Leo Bogart (1921 in Poland – October 15, 2005 in New York, of babesiosis) was an American sociologist, media and marketing expert. According to his obituary in The Independent, Bogart was "Born Jewish. in Poland in 1921," and "had emigrated with his family to the United States aged tw. Bogart graduated from Brooklyn College in 1941, then became a . Army Intelligence officer in World War II. After the war he engaged himself in the new communications sciences.

the media system and the public interest. Includes bibliographical references (p. 328-369) and index. Published 2000 by Transaction Publishers in New Brunswick, . Originally published: New York : Oxford University Press, 1995.

The Mass Media System and the Public Interest. Bogart highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and. the imaginary.

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American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shapes the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

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