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Download Building the Dynamic Law Practice: Strategic Marketing, Advertising and Public Relations for Attorneys fb2, epub

by Benson E. Fishman,Arnold S. Goldstein

Download Building the Dynamic Law Practice: Strategic Marketing, Advertising and Public Relations for Attorneys fb2, epub

ISBN: 0471817384
Author: Benson E. Fishman,Arnold S. Goldstein
Language: English
Publisher: John Wiley & Sons Inc (October 7, 1987)
Pages: 328
Category: Small Business & Entrepreneurship
Subcategory: Money
Rating: 4.1
Votes: 322
Size Fb2: 1530 kb
Size ePub: 1324 kb
Size Djvu: 1502 kb
Other formats: txt mbr lit doc


This book explains how attorneys, whether in solo practice or as members of a large firm, can build a more successful practice in these increasingly competitive times.

This book explains how attorneys, whether in solo practice or as members of a large firm, can build a more successful practice in these increasingly competitive times. It shows how a firm can get and keep more clients - and double or triple its income - by implementing a proven practice-building program.

strategic marketing, advertising, and public relations for attorneys. by Arnold S. Goldstein.

Building the dynamic law practice Close. 1 2 3 4 5. Want to Read. Are you sure you want to remove Building the dynamic law practice from your list? Building the dynamic law practice. strategic marketing, advertising, and public relations for attorneys. Published 1987 by Wiley in New York.

Building the dynamic law practice.

Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing).

Four Major Marketing Communication Options Advertising. Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important. Public Relations and Publicity Word-of-Mouth 246. 246. Developing Integrated Marketing Communication Programs. Relevance: Finally, the book had to be well grounded in practice and easily related to past and present marketing activities, events, and case studies. Although a number of excellent books have been written about brands, no book has really maximized those three dimensions to the greatest possible extent.

Marketing, advertising, and communications professionals and students will find the book very useful. 12 The Law and Public Relations. Introduction, The Institute of Public Relations' Code of Conduct, The Public Relations Consultants Association's Code of Consultancy Practice, The Public Relations Society of America's Code of Professional Standards, The Code of Athens.

The book is also developed as an inexpensive training book, textbook or professional development resource. It is comprehensive to serve the reader as a true handbook. Though it can be argued that advertising and public relations are some of the tools used to fulfi ll the marketing tenet of promotion, each is its own function, has its own activities and is an academic discipline.

Strategic Marketing, Advertising and Public Relations for Attorneys. Arnold S. Goldstein, Benson E. Fishman. 1987. 9 Estimated 20K+ Copies Sold. This book explains how attorneys, whether in solo practice or as members of a large firm, can build a more successful practice in these increasingly competitive times.

The Ultimate Law Firm Associate’s Marketing Checklist – Revised and Expanded.

60-Minute Mentoring for Lawyers and Law Students. The Ultimate Law Firm Associate’s Marketing Checklist – Revised and Expanded.

This book explains how attorneys, whether in solo practice or as members of a large firm, can build a more successful practice in these increasingly competitive times. It shows how a firm can get and keep more clients - and double or triple its income - by implementing a proven practice-building program. Offering systematic guidelines previously available only by calling-in expensive consultants, this book draws on the experience of hundreds of other lawyers and law firms who have been notably successful in developing their own legal practices. Topics covered include the changing legal marketplace, positioning your practice, marketing, overview and planning, prospecting for clients, publicity and self-promotion, making advertising work, developing successful client relationships, working with the marketing professionals, and more.

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