ISBN: 1560988274
Author: Alison J. Clarke
Language: English
Publisher: Smithsonian (September 17, 1999)
Pages: 241
Category: Skills
Subcategory: Money
Rating: 4.4
Votes: 846
Size Fb2: 1776 kb
Size ePub: 1365 kb
Size Djvu: 1947 kb
Other formats: lrf mbr txt lrf
Alison Clarke tells with wit and erudition. This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America.
Alison Clarke tells with wit and erudition. Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age. -American History. explores that domestic icon of suburbia and its role in feminist history.
American culture and object relationship. women's role in a postwar society -Tupperware defining a time, place, and people. Objects have the capabilities to translate time and symbolic meaning.
THIS detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America
THIS detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. Developed by amateur inventor and designer Earl Tupper, Tupperware won acclaim for its design but languished for several years on the popular market. The product didn’t take off until housewife Brownie Wise established the Tupperware party as the preferred method of distribution.
Clarke points out that Tupperware really had two progenitors: Earl Tupper, who invented Poly-T-ware as the first step toward a Utopia of "better living through plastic," and Brownie Wise, who created the home party plan.
Centuries from now, scientists will dig through the layers of our civilization and discover. Clarke points out that Tupperware really had two progenitors: Earl Tupper, who invented Poly-T-ware as the first step toward a Utopia of "better living through plastic," and Brownie Wise, who created the home party plan. Clarke makes us fully aware that while Tupperware may be a fading memory, the consumerism that it helped foster will be strong for centuries to come.
By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. 5 people like this topic
As Clarke points out, Tupperware couldn't possibly have achieved its place in American life without the Tupperware party . Clarke rejects two academic views of the Tupperware phenomenon, one favorable and one critical.
As Clarke points out, Tupperware couldn't possibly have achieved its place in American life without the Tupperware party, that oft-ridiculed but wildly successful suburban mainstay. The plastic containers, however attractive and functional they may have been, were languishing on the shelves until 1951, when Earl Tupper, in an act that, Clarke says, showed either "inspired entrepreneurial vision or a reflection of his desperation," handed over his entire sales effort to a neophyte named Brownie Wise.
Nor does the book accuse Tupperware of propagating an "Ozzie and Harriet" vision of postwar homogenization and domestic subordination. Citation: Adam Golub. In fact, the author urges readers not to dismiss "the lives of nonradical women involved in a feminine popular culture that embraced consumerism and glamour" (p. 120).
Fine in Fine DJ. B&W Photographs. Other Products from hartmannbooks (View All). Books, Banks, Buttons: And Other Inventions From The Middle Ages.
The Promise of Plastic in 1950s America. Category: 20th Century .
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