Total Customer Service: The Ultimate Weapon Hardcover – 1989. William H. Davidow (at right) is a general partner at Mohr, Davidow Ventures in Menlo Park, California
Total Customer Service: The Ultimate Weapon Hardcover – 1989. by. Davidow (Author). Find all the books, read about the author, and more. Davidow (at right) is a general partner at Mohr, Davidow Ventures in Menlo Park, California. He has held senior marketing positions at Hewlett-Packard and Intel, and he is the author of Marketing High Technology. Bro Uttal (at left) is a consultant who focuses on problems of technology management.
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Total Customer Service (Harper Perennial) shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars. Devising a service strategy. Getting top managers to behave like customer service fanatics. Designing products and services that make good customer service possible. Investing in service infrastructure. Monitoring achievement of customer service goals.
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Davidow, William H; Uttal, Bro. Publication date. Books for People with Print Disabilities. Internet Archive Books. SIMILAR ITEMS (based on metadata).
Book in good condition slip cover has a missing piece and some small tears.
Avocations: skiing, tennis, windsurfing. M C. Recipient Sylvanus Thayer award Dartmouth College, 1980, Robert Fletcher award, 1984. Board of directors Stanford (California) U. Hospital, 1990; Chairman of the Board Association California Tort Reform, Sacramento, 1990. Member Menlo Circus Club. Customer Service: The Competitive Weapon for the 1990sDemand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Book in good condition slip cover has a missing piece and some small tears.
1993), Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis, Journal of Marketing, Vol. 57, pp. 23-37.
Items related to Total Customer Service: The Ultimate Weapon
Items related to Total Customer Service: The Ultimate Weapon. Davidow; Bro Uttal Total Customer Service: The Ultimate Weapon. ISBN 13: 9780060161804.
Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.
The great value of this timely, important book is that it provides an integrated picture of the customer-driven company of the future. Total Customer Service: The Ultimate Weapon. Davidow, Bro Uttal. We have begun to learn about lean production technology. More).
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