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by Subhash C. Jain

Download International Marketing Management fb2, epub

ISBN: 0534921310
Author: Subhash C. Jain
Language: English
Publisher: South-Western; 3rd edition (January 1, 1990)
Pages: 758
Category: Marketing & Sales
Subcategory: Money
Rating: 4.7
Votes: 559
Size Fb2: 1961 kb
Size ePub: 1624 kb
Size Djvu: 1767 kb
Other formats: azw lrf lrf txt


by Subnash C. Jain (Author).

by Subnash C. ISBN-13: 978-0538852814. The 13-digit and 10-digit formats both work.

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Jain/Haley's Marketing: Planning and Strategy is by far one of the most convoluted, under-cooked, and poorly written marketing textbooks I have ever read. As a Graduate student of both marketing and entrepreneurship, I've had a good amount of experience with different texts, and have been extremely disappointed with this excuse for a strategy textbook. I currently stand at the 99th percentile of my degree. This is by far the most impractical book I've ever read. There are a few useful concepts but nothing that hasn't been said in a marketing strategy book. Some explanations are far too ambiguous and general. Thus, it's very easy to lose track of what you are reading.

The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. The authors address the way international marketing actually functions, as well as theoretical explorations of how it should function.

Paperback: 500 pages. Publisher: Edward Elgar Pub (November 30, 2005).

INTERNATIONAL MARKETING MANAGEMENT Subhash C. Jain, The University of Connecticut TECHNISCHE HOCHSCHULE DARMSTADT Fochberetcb 1 Gesomtbibliothek letve Inventaf-Nr. 1 INTERNATIONAL MARKETING MANAGEMENT Subhash C. A2:$ Sachgebiete: Kent Publishing Company A Division of Wadsworth, Inc. Boston, Massachusetts.

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy.

The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future.

This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both third world and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.

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