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Download The Way We'll Be: The Zogby Report on the Transformation of the American Dream fb2, epub

by Dick Hill,John Zogby

Download The Way We'll Be: The Zogby Report on the Transformation of the American Dream fb2, epub

ISBN: 140015815X
Author: Dick Hill,John Zogby
Language: English
Publisher: Tantor Audio; MP3 - Unabridged CD edition (August 29, 2008)
Category: Marketing & Sales
Subcategory: Money
Rating: 4.8
Votes: 986
Size Fb2: 1741 kb
Size ePub: 1568 kb
Size Djvu: 1984 kb
Other formats: docx txt mobi doc


Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years.

Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for., leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before.

The Way We'll Be book. Zogby is so wildly off the mark he’s not even wrong

The Way We'll Be book. Zogby is so wildly off the mark he’s not even wrong. Zogby does gets one thing righ. he pendulum is swinging.

Zogby's view is a very hopeful one. I only hope he is right - that the American public in general is turning away from the materialistis consumer mentality toward deeper, more authentic values. You would never know this from the external appearance of society and the advertizing world. but in fact has only a single doctrine: that the old American materialism has far too many empty calories

Zogby provides extraordinary insights into the interests and values of the next generation. While his focus is on 19-29 year olds, his observations touch all age groups

view Kindle eBook view Audible audiobook. Zogby provides extraordinary insights into the interests and values of the next generation. While his focus is on 19-29 year olds, his observations touch all age groups. The key is Zogby's ability to explain one attribute by citing a phenomena extant in another group.

He is the author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream (Random House, 2008) and is co-author of the forthcoming First Globals: Understanding, Managing, and Unleashing Our Millennial Generation (with Joan Snyder Kuhl).

The Way We'll Be: The Zogby Report on the Transformation of the American Dream. Written by John Zogby. Narrated by Dick Hill. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for: -We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.

The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s. People Who Liked The Way We'll Be: The Zogby Report on the Transformation of the American Dream Also Liked These Free Titles

John Zogby's book could not be more different. It is a deep, exhaustive look at some of the insights he has gained through decades of polling about the state of the American psyche, what people value, want they hope for and where they would like the country and their own lives to go.

John Zogby's book could not be more different. Full disclosure: I worked with the author of this book for many years on political polls he conducted when I was chief political correspondent for Reuters. Obviously, I valued that partnership - but this book is not primarily about politics

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition-that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:-We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.-Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.-Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.-We are demanding authenticity-in politicians, products, and our daily encounters-like never before.These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

Comments:

Nuadador
Followed a link from a Chris Brogan's blog to find this and have been pleasantly pleased by the book. Contrarian in its insights to the conservative declarations of pending doom, it brings data and usable information to the dialogue. Ignore it at your own peril - the stuff in this book really engages and enlightens!
Perongafa
Zogby's view is a very hopeful one. I only hope he is right - that the American public in general is turning away from the materialistis consumer mentality toward deeper, more authentic values. You would never know this from the external appearance of society and the advertizing world.

The Secular Spiritualists, to quote Zogby, are a "broadly based group coalescing around a nexus of values that sometimes mimics religion...but in fact has only a single doctrine: that the old American materialism has far too many empty calories." "These people look inside [themselves] for motivation" and do not rely on a group to define their values for them. "Success to them isn't climbing the corporate ladder; it's finding peace within."

Now Zogby says this mindset has greater penetration in the 18-41 age group than it does among older Americans, which is curious because this group sounds more mature, spiritually and otherwise, than what he calls the "traditional materialists." But it is good news because as time goes on, this is the group that will be running the world, or I should say, at least our country (Zogby's generalizations only apply to America.)

After reading this book, I feel more hopeful than I have in a long time that things are moving in a good direction in our society. Read the book. It's perspective is illuminating.

Margaret Johnston
BeliefStagesandGrowth.com
Stylish Monkey
Zogby is a calculating writer. His assertions are unique, and will not let you put down the book!
Gholbithris
Good Information
VizoRRR
An absolute must read for anyone interested in the future of America. Zogby provides extraordinary insights into the interests and values of the next generation. While his focus is on 19-29 year olds, his observations touch all age groups. The key is Zogby's ability to explain one attribute by citing a phenomena extant in another group. His command of the data allows him to make what are truly visionary proclamations.

Any who wants to sell to the public-- whether the idea/item is a political idea, new form of health care, distribution of music, comedy content, university curriculum--MUST READ Zogby's book.
Fawrindhga
great premise but falls way short with little useful future insight and plenty of opinion vs. legitimate analysis
Dagdatus
Much of this book could be seen as an advertisement for the author's company. Especially in the beginning. Had he mentioned that the results he was reporting were taken from his polls, unless otherwise indicated, and said it once, that would have been sufficient. But to read about his company every couple of pages was a bit tiring.
It's always fun to read polls and to see whether you and your family and friends are in agreement with the general consensus or not. But in doing so, one notices the shortcomings of polling. A simple example is the following: when asked if you believe that poor people are poor because of their bad choices, there is no simple answer. If someone from the Kennedy family were poor, the answer would be obvious. But go to a third world country, and visit a town wehre there isn't electricity, a single car, or even a school, and the answer is no longer clear. Oftentimes questions like this are posed and discussed, but the question itself makes no sense out of context.
It was heartening to read about young adults and their thoughtful responses, which contradicted much reporting about that generation. You will be surprised to see how they have become global citizen, much more so than my generation (referred to by Zogby as the Woodstock generation).
You will find many pleasant surprises in the book, and it's a quick, fun read. I just wish it weren't so self-serving.
While, on the surface, Zogby's book offers hope for the future of America, in a younger generation thinking more liberally and internationally than its predecessor cohorts, at bottom line, there's actually little to be learned from this book of substance, other than the fact that polling is still much more an art and much less a science, when it comes to in-depth sociological issues, than pollsters like Zogby claim.

First, 20-year age slices, although meeting the traditional definition of "generation," are simply too broad in today's America.

Second, the questions Zogby uses, while perhaps of necessity so broad as to cram into a brief telephone poll, are too broad to get precise information. That's even more the case of the broadness of possible answers to most poll questions that he has.

Since he notes that more and more polling is moving online, there's no excuse to continue to have questions and answers this broad and fuzzy.

If nothing else, one can learn how polling should be done in the 21st century by reading this book and learning how to do it better.

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