Not wordy at all, each chapter is short, and directly to the points.
Ships from and sold by Yesi Book Store. Not wordy at all, each chapter is short, and directly to the points.
Strategic Market Management (Strategic Market Managment). Strategic Market Management 11e. David A. Aaker.
Author(s): David A. ISBN: 0470056231 (ISBN13: 9780470056233). Strategic Market Management: Global Perspectives (Paperback). Published May 24th 2010 by John Wiley & Sons. Paperback, 354 pages.
Strategic market management. by. Aaker, David A. Publication date. Marketing, Marketing, Strategisch management, Strategisches Management, Marketingmanagement.
Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context.
David A. Aaker (b. 1938) is a brand consultant, CEO of Prophet consultancy and author of 12 books
David A. 1938) is a brand consultant, CEO of Prophet consultancy and author of 12 books. Strategic management - is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of ﬁrms in their external environments.
Summary - Strategic Marketing chapter 7-15. Samenvatting Strategic Market Management - Samenvatting van hoofdstuk 1 t/m 15. 7. 15/16. Marketing Strategic VUB. 2. 16/17.
3 Marketing management versus marketing strategy. 4 Brief history of strategic marketing. An over-riding directional concept that sets out the planned path
3 Marketing management versus marketing strategy. 5 Strategic marketing planning: An overview. 6 Strategic analysis: tools and techniques. Brief description of gap analysis. An over-riding directional concept that sets out the planned path. David Aaker and Michael K. Mills, Strategic Market Management, 2001, p. 11). "Essentially a formula for how a business is going to compete, what its goals should be and what policies will be needed to carry out these goals. Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY, Free Press, 1980). Aaker, Damien McLoughlin. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy.