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Download Social Media 101: Tactics and Tips to Develop Your Business Online fb2, epub

by Chris Brogan

Download Social Media 101: Tactics and Tips to Develop Your Business Online fb2, epub

ISBN: 0470563419
Author: Chris Brogan
Language: English
Publisher: Wiley; 1 edition (February 23, 2010)
Pages: 352
Category: Marketing & Sales
Subcategory: Money
Rating: 4.8
Votes: 668
Size Fb2: 1600 kb
Size ePub: 1229 kb
Size Djvu: 1334 kb
Other formats: lit docx mbr docx


In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value . Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing.

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Looks at social media and the wider online universe from a strictly business perspective.

Social Media 101 book. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind.

Praise for Social Media 101 Dismissing social media is not an option, but . Books about social media are as ubiquitous as books about golf, as common as hip-hop songs using Auto-Tune.

Praise for Social Media 101 Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. Chris Brogan understands social media because he puts in the time-observing, understanding, and most importantly, taking action in ways that work. The world needs another social media book like it needs another new reality TV show.

In Social Media 101, social media expert and blogger Chris Brogan . This book is a collection of some of his blog entries. If you are new to social media this is a must read book.

Presents specific strategies, tactics, and tips to improve your business through improved social media and online .

Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business. Five Things to Do at a Social Networking Meet-Up Content from author Chris Brogan.

Brochure More information from Social Media 101. Tactics and Tips to. . Tactics and Tips to Develop Your Business Online Description: 100 ways to tap into social media for . Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing - Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind.

In book: Social Media 101: Tactics and Tips to Develop Your Business Online, p. 33-235. Cite this publication. Why Build a Personal Brand?Hints About Brand in GeneralThe Human Side of Brand.

100 ways to tap into social media for a more profitable business In Social .

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business.

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketingLooks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Comments:

Ces
Social Media 101 is a collection of posts related to "social media" that he wrote for his blog. So, just as any anthology, you can read this book pretty much in any order you want by picking one of the 87 topics that are listed in the table of contents.

With a title that contains "101," you might think that the purpose is to provide basic, introductory information to social media. If this is what you are looking for, you may want to read Social Media Marketing for Dummies by Shiv Singh published in October 2009. Here, the expression "101' is used in a broader sense, referring more to what you may want to do or think about as you experience what it means to live in a social media world. For example, Chris Brogan gives you 50 blog topics that you may want to pick from if you are a marketer writing for your company. Or, if you are an artist-entrepreneur, read Brogan's excellent three pages about how pianist Grace Nikae leverages social media to build up, and connect to, her audience. As a general rule, the book primarily addresses intermediate users, who have some understanding about social media, but want to assess where they are at, and get an overall perspective of the landscape before they move further. The most efficient posts in this book focus on blogs, which are, in many respects, the 101 of Social Media, its foundational component.

Because it is a collection of posts, the book is not designed around any specific thesis, and instead, recounts the experiences of an author who states his opinions, casually, always avoiding controversy. Any debate is left to the readers to handle: "I ask you: "Who benefits from Facebook's Social Graph data?" Brogan writes. Most personal stands are tempered down quite oecumenically, which dissociates "personal branding" from any personal profession of faith. Yes, "social media" is, first and foremost, a social game (very nice section on Social Networks as Your Local Pubs), for which you want to develop effective "tactics and tips to develop your business online," as the subtitle says. So why would you alienate existing or potential customers?

This is a book that you will enjoy reading - much like you may enjoy Chris Brogan's blog. There are a lot of useful references to all sorts of interesting blogs and people. Missing perhaps: a bibliography at the end of the book.
Kezan
I have been reading many books on social media and have found this little book by Chris Brogan to be so helpful! Many of us don't look at yahoo groups, blogs and "old" online marketing avenues as social media, but they are. Chris shares great tips on expanding your social media presence and not being bland. Learn how you can participate, offer something of value and drive traffic to your social media in the form of your blog, website or articles with the tips in his book.

I took notes and already have done some of the things he suggests, such as adding the "subscribe by email" feature to my blog, which he says boosted his subscriptions by at least 50%! Some other practices are looking at headlines from magazines and changing them to reflect your company or topic and having an eye catching headline.

I agree with Chris that social media is driven by the people who participate and I want to participate but with some substance. That is the only way to get concrete results.
Truthcliff
Social Media 101: Tactics and Tips to Develop Your Business Online This great advice never goes out of date. Take the beginning steps to develop your own social media program. Chris has plenty more tips on his website, and he's so approachable.
Hugighma
This book was more of a random and disorderly jumble of thoughts than a well structured, well thought out book. I agree with the previous reviewer that said that it is more of a blog than a book. If this were it's only flaw, though, I might have forgiven it. The real problem I had was that there was just too little information of value and there was far too much extraneous information that a reader had to slog through to find those few nuggets of value. For instance, do I really want this writer telling me how to run a meeting? No. I bought this book to get the writer's perspectives on social media. Unfortunately, I got far too little of that perspective and far too much of everything else. I would recommend you avoid this book.
Tholmeena
I thought I knew social media. But I wasn't even close, Chris's book introduced me to tons of new concepts. The only reason I can't give it a 5 star, is that the book loses its value over time. Everyday as new social media tools come about and others go away, this book unfortunately becomes less relevant. Note though, that Chris does have a good portion of the book dedicated to business theory and applied regardless of the current hot tools.

Mike Michalowicz
Author of The Toilet Paper Entrepreneur
Whiteflame
If you have no experience with social media this is a great read. This is a really good intro to all that is social media. It is slanted to business usage and it is well done.

If you are somewhat experienced with social media, this is still a great read, because it covers so much more than the big names and well known ideas. I don't have any negatives to offer.
Lucam
This book was good, in that it saved me hours of searching his blog. Not as awesome as trust agents, but it's like having Chris's blog in hardback. Worth keeping.
Excellent book! Chris Brogan write in an easy to understand way. I highly recommend his books to everyone trying to learn more about social media!

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