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Download From Worksite Marketing to Website Marketing fb2, epub

by Walter B. Podgurski

Download From Worksite Marketing to Website Marketing fb2, epub

ISBN: 0872182630
Author: Walter B. Podgurski
Language: English
Publisher: National Underwriter Company; 4 edition (July 1, 2000)
Pages: 310
Category: Marketing & Sales
Subcategory: Money
Rating: 4.2
Votes: 283
Size Fb2: 1854 kb
Size ePub: 1435 kb
Size Djvu: 1927 kb
Other formats: doc lit lrf txt


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Serious marketing executives need to be familiar with this book. The title is the recurring theme of the book: customers should not have to figure out or interpret your site, it should just work the way they expect. In it the authors describe the process of category creation and how to become a category king. They cover how to discover a category, the power of a point of view, creating a flywheel, continuous category creation and how to overcome the innovator’s dilemma, and finish with category definition and creation for your career. Download the site readiness checklist. Download a free site style guide checklist to help you communicate your message to more customers.

Sometimes the top marketing books are the ones that go back to the basics. Practice makes perfect, but use these books to make sure that the marketing you are putting into practice is as close to perfect as possible. Have a book you think we should have included in the list?

Sometimes the top marketing books are the ones that go back to the basics. Barnum’s autobiography is as basic as they come in marketing. The enterprising visionary is known for his famous circus, but he was able to build a lasting brand because of his marketing expertise.

Workshop Marketing, Altrincham. Top Most Googled GDPR Questions - Answered! Send Message. GDPR-compliant companies outperforming peers across a wide range of metrics - Marketing Land.

by Walter B. Podgurski. Select Format: Paperback. ISBN13:9780872182639.

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Comments:

Opimath
If you are brand new to outside sales, this book - if you can still find it - is simply awesome. It will provide all the basics to get started, from what company to represent, how to prospect, employer and employee presentations, closing issues, enrollment and service after the sale.

I would recommend this book highly, again, if you can find a copy.

The issue of fax broadcasting is now moot, due to new laws AND it was only a very small part of an excellent tutrorial to outside insurance sales. I have told others that, with this book, you could be dropped anywhere in the US and earn an income, so long as you have a license to market and sell insurance.

Good luck to all!!!
Ueledavi
From Worksite Marketing To Website Marketing is a detailed examination of the distribution of voluntary employee benefit plans at the worksite. There are 403 pages of time-tested and field-proven sales procedures and methods that will get a person profitable in this market. Every phase of voluntary employee benefits plans is discussed from a field perspective including the marketing process, niche markets, voluntary products and specialized techniques.
There are 42 chapters and 35 indispensable charts and forms to help a person build their voluntary employee benefit revenue stream.
As we enter the new millennium, the sale of voluntary employee benefit plans is booming. Not only is the number of new accounts growing, but the size of those accounts is increasing as well. This book can serve as your guide to increased sales and service.
Rolorel
This guy's marketing method is to broadcast an insurance newsletter by email. The spam is called INSURANCE NEWSCAST, and he claims over 225,000 daily subscribers. I never subscribed to that newsletter, but that doesn't stop him from sending me a copy every day. My guess is that the other 224,999 recipients of the newscast didn't sign up for it either.

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