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Download The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever fb2, epub

Download The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever fb2, epub

ISBN: 074324432X
Language: English
Publisher: Free Press
Category: Marketing & Sales
Subcategory: Money
Rating: 4.9
Votes: 907
Size Fb2: 1690 kb
Size ePub: 1267 kb
Size Djvu: 1634 kb
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Электронная книга "The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever", Dale Carnegie, J. Oliver Crom, Michael A. Crom

Электронная книга "The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever", Dale Carnegie, J. Crom. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever" для чтения в офлайн-режиме.

Learning how to sell using the Sales Advantage tools and principles will increase the odds that we will overcome sales challenges successfully. 1) You get the sales advantage by learning how to use the tools and principles

Learning how to sell using the Sales Advantage tools and principles will increase the odds that we will overcome sales challenges successfully. 1) You get the sales advantage by learning how to use the tools and principles. 2) You keep the advantage by committing to practicing the use of the tools, day in and day out, until they become second nature. 3) You sell more than ever by having the right attitude about selling, by building customer-focused relationships, and by looking for ways to get out of your comfort zone and try something different.

This book, containing more than one hundred examples from successful salespeople representing a wide variety . The Sales Advantage" is a proven, logical, step-by-step guide from the most recognized name in sales training.

This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. It will create mutually beneficial results for salespeople and customers alike. 22 people like this topic

they want it) How to reach the decision makers How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia.

they want it) How to reach the decision makers How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.

They sold four times more product than at previous similar events. The objective of "The Sales Advantage" is to strengthen the performance and behavior of salespeople. Once the concepts were implemented we saw a positive behavioral change in our salespeople and in their results.

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Get ultimate guide on how to sell more, earn more . Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine.

Get ultimate guide on how to sell more, earn more, and become the ultimate sales machine. This field is for validation purposes and should be left unchanged.

But when it comes to book promotion, the cold hand of procrastination presses down our shoulders and prevents us from doing the work we should to get the sales results . We have the advantage over most businesses.

But when it comes to book promotion, the cold hand of procrastination presses down our shoulders and prevents us from doing the work we should to get the sales results we want. Traditional book promotion feels like torture to these introverted folks.

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. This audiobook includes specific advice for each stage of the eleven-stage selling process, such as: How to find prospects from both existing and new accounts How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) How to sell beyong questions of price The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Comments:

Ger
I've read a lot, and I do mean a LOT of books on the topic of sales. If I were to recommend one book to someone starting out in sales, The Sales Advantage would be that book.

It teaches you the entire sales process from pre-approach/prospecting to following up after you have closed the sales and your service/product has been completed/delivered. Based on Dale Carnegie's timeless human relations principles, it teaches all of this in a customer focused, ethical manner.

If you're contemplating getting into sales or are in a slump and need a refresher to get back in the game, start with The Sales Advantage!
THOMAS
This was a gift and they loved it!
Rocksmith
I loved this book. So practical. It was a very good buy for me as a business owner.
Hudora
Everyone in sales should read this!
Owomed
There is some value in the book. It is included in my training course. Much has changed since 2003 especially in the way we work and use technology. . The book is supposed to be about building relationships yet is primarily dedicated to people who sell hard goods/systems etc.. There is little for those in the soft/intangible markets or starting out in business. It is big business focused, and extremely wordy. Some of the examples are interesting, good especially the "approaches" and some processes. The issues, though, is many people today do not have a long lead selling process, nor are their services going to need repair or replacement due to technological advances. Yes, for instance, investments may need to be adjusted and upgraded, of course. As with many things, it is a case of use what you can and leave the rest but the sorting process involved is very time intensive and an expensive use of time especially when throughout you have to sort through, an and reorient from tangible to intangible services
Cha
This book takes off to a good start. The tone is straightforward. The first three elements in the sales process are focused on improving the odds that the prospect will spend time with us. Seeing things from the other person's point of view is the backbone of the "Sales Advantage" approach to selling.

The content in this book does a good job selling itself to you while it teaches you how to sell to others. However, being a partial offshoot of "How to Win Friends and Influence People" you tend to find the same excessive rambling you found in this earlier work.

The Sales Advantage tools and principles can energize your selling efforts. They can empower you, challenge you, and give you a new level of confidence in your sales abilities. The objective of The Sales Advantage is to strengthen the performance and behavior of salespeople. The concepts provide a repeatable sales process that helps salespeople to sell from a buyer's point of view.

Written in step-by-step form, the Sales Advantage will enable any person in sales to design a win-win selling model. This how-to guide has chock full of examples covering a gamut of sales undertakings. Your attitude makes all the difference in whether the tools will motivate you to build the solid customer-focused relationships you need for long-term success in selling.

Learning how to sell using the Sales Advantage tools and principles will increase the odds that we will overcome sales challenges successfully. How? By learning to see the buying and selling process from the customer's point of view.

FEW IDEAS:

1) Get around people who are passionate about selling.

2) Read, Watch, and listen to inspirational material.

3) Talk to customers who love the product or service you sell.

4) Write out your vision and invest yourself emotionally in your job.

THREE THINGS TO KEEP IN MIND:

1) You get the sales advantage by learning how to use the tools and principles.

2) You keep the advantage by committing to practicing the use of the tools, day in and day out, until they become second nature.

3) You sell more than ever by having the right attitude about selling, by building customer-focused relationships, and by looking for ways to get out of your comfort zone and try something different.
Nuadazius
J. Oliver Crom and Michael Crom have written a very good book for sales professionals who are on a learning curve, particularly newcomers and those with intermediate sales experience. Although veterans might know most of the new ideas here, the authors present valuable concepts in the excellent prospecting section and in the review of how to close a sale. The book presents a somewhat institutional Dale Carnegie approach to sales, including a strong emphasis on maintaining a positive attitude and a customer-centered approach. The section on overcoming objections could be juiced up a bit and many of the illustrative anecdotes could be developed more richly, but the book supplies significant expertise for newer sales professionals - and that alone, we believe, should make it an easy sell.
This is a good introductory work for a salesperson or
someone opening his/her own business. The author teaches
how to develop credibility, interest, stories, instructional
approaches, needs analysis and a host of other components aimed
at cultivating customer sales. Later on, the work builds
upon a negotiation scheme involving information gathering,
resolution of concerns, conflict resolution, collaboration,
customer needs and multiple solution sets in order to produce
a successful sale through advanced negotiation techniques.
The thrust of the work teaches how to gain and cultivate
customer commitments. The book is a good introductory
rendition for budding salespeople. It will provide reinforcement
for experienced salespeople.

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