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Download Advertising fb2, epub

by Tony Yeshin

Download Advertising fb2, epub

ISBN: 1844801608
Author: Tony Yeshin
Language: English
Publisher: Cengage Learning EMEA; 1 edition (July 14, 2005)
Pages: 465
Category: Marketing & Sales
Subcategory: Money
Rating: 4.5
Votes: 270
Size Fb2: 1403 kb
Size ePub: 1175 kb
Size Djvu: 1338 kb
Other formats: txt azw docx lrf


FREE shipping on qualifying offers. Provides both an understanding of the application of the principles of advertising from a practitioner perspective.

FREE shipping on qualifying offers.

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Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. Please provide me with your latest book news, views and details of Waterstones’ special offers.

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This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe.

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Discover Book Depository's huge selection of Tony Yeshin books online. Free delivery worldwide on over 20 million titles. Showing 1 to 15 of 15 results. Most popular Price, low to high Price, high to low Publication date, old to new Publication date, new to old. Sales Promotion. Notify me. Consumer Behaviour: An Asia Pacific Approach + Advertising. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging

Tony Yeshin has a background that successfully combines professional practice and academe. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across . to Leisure and Tourism, as well as non-profit organisations.

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

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