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Download Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture fb2, epub

by Stuart Ewen

Download Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture fb2, epub

ISBN: 0070198462
Author: Stuart Ewen
Language: English
Publisher: McGraw-Hill; First Edition edition edition (June 1, 1977)
Pages: 261
Category: Marketing & Sales
Subcategory: Money
Rating: 4.2
Votes: 303
Size Fb2: 1185 kb
Size ePub: 1386 kb
Size Djvu: 1794 kb
Other formats: mbr lrf lrf txt


FREE shipping on qualifying offers. Captains of Consciousness.

FREE shipping on qualifying offers. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century.

Captains Of Consciousness book.

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, New York: McGraw-Hill, 1976. All Consuming Images: The Politics of Style in Contemporary Culture, New York: Basic Books, 1988. PR!: A Social History of Spin, New York: Basic Books, 1996. The New Media Reader: Introduction to Media Studies Critical Texts, Boston: Houghton Mifflin Company, 2001.

Books for People with Print Disabilities. Internet Archive Books. Uploaded by DeannaFlegal on May 6, 2009. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014).

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century.

By the demand of workers for the right to be better consumers, theĀ .

A timely and still-fascinating critique of life in a consumer culture. Format Paperback 272 pages.

Ewen's book "Captains of Consciousness" is an insightful analysis of the rise of consumerism through advertising. The Best Book on Advertising and Commercial Culture. Published by Thriftbooks

Ewen's book "Captains of Consciousness" is an insightful analysis of the rise of consumerism through advertising. He starts by covering the technique and effects of mass production. Of course workers were not pleased with their dehumanizing roles in line production that made them easily replaceable. Published by Thriftbooks. com User, 18 years ago. When this book appeared twenty-five years ago, it blew my mind. Filled with amazing insights and information, it's still the best book on the topic. Provocative, thought-provoking, gutsy.

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century.

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

Comments:

watching to future
Ever wonder how we got to be the way we are -- consumers not people. Focusing on the rise of advertising in the 1920's, Ewen does a comprehensive job on filling in the pieces. Later chapters on the fifties and beyond could carry more heft, but the core if the book is a delight.
Uthergo
I needed for class but an interesting read nevertheless.
Ochach
Captains Of Consciousness is a must read text for all who want and need to know the powerfully influential and controlling power of mass marketing and mass media.
Read this book to know how and by who our opinions, thoughts, impulses, and feelings are influenced and shaped.
Samut
Stuart Ewen. Captains of Consciousness. Basic Books, 2001

Preface says that some reviewers labeled the book as "Marxist". They definitely missed the point. Feeling sympathetic towards Proletariat isn't Marxism exclusive trademark. Yet the book definitely lacks the depth of economic analysis and feeling of history (including actual class struggle) to fit the best standards of historical materialism. H. Zinn's "People's History of the USA" is much more monumental in collecting the social and economical realities of the US of the period.

As M. Schudson rightfully noted, the author of "Captains" too often takes the bluffing of second-rate admen at face value as the industry's real best practices. All this comes under obvious ideological inspiration of Marcuse.

Still the book seems to be the only study of advertising history that takes into consideration the working-class, including immigrants. Virtually all others suggest that there was no life outside of "Middle Class America".

Thus "Captains" are the must for any researcher or student in advertising sociology who wants to broaden his/her prospective.
artman
greart book
Ucantia
If you read this book you probably know what you're getting into.

I recommend it conservative capitalists looking to challenge their world view.
Macage
This book is a penetrating analysis of the origins of our mass-culture, consumerist society. First, the author debunks the notion that consumerism was a natural technological development or clearly represents progress.
The author makes evident that the captions of industry sought to exert control over the entire social milieu beginning in the 1920s. Their foremost project was to define American life as consumerism. Consumption was marketed as far more than acquiring the essentials of life; it was a means to transform one's life: to achieve social esteem, to escape otherwise mediocre, humdrum lives. It was very much an individualistic approach to life in contrast to the traditional focus on small communities or extended families.
Industrialism was not easily swallowed by workers of the 19th and early 20th century. Traditional social bonds became irrelevant in factory production. Also under scientific management work was systematically deskilled and redefined by management. The strike wave of 1919 and the "Red Scare" of the early 20's convinced economic elites to set upon a course of pacification of discontented citizens in addition to measures of suppression.
The advertising in the 20's tried to convince that the mass production of consumable items was of tremendous benefit to society. The "freedom" of workers as consumers to transform their lives more than offset the actual loss of control over work processes. Every effort was made to see that mass-culture goods penetrated and hence defined all areas of life. Non-acceptance of that corporate-defined world was not viewed kindly. Virtually all non-market activity was cast as secondary, if not illegitimate. Buying superceded voting as the means to social remedy. Even families became purchasing units.
By the 1950s the transformation of the US to a consumerist culture was virtually complete. The penetration of corporate-owned television into all households ensured that alternatives to consumerism would not surface which was a continuation of the trend of centralization of all media outlets. The free-market and free trade ideologues of the 1990s are merely following in those same footsteps.
Though written 25 years ago, this book remains relevant today. More recent authors such as Kuttner, Schiller, Lindblom, or Frank can only add to what Ewen has already said.
Ewen's book "Captains of Consciousness" is an insightful analysis of the rise of consumerism through advertising. He starts by covering the technique and effects of mass production. Of course workers were not pleased with their dehumanizing roles in line production that made them easily replaceable. Where industrialization standardized the means of production, there was a need to modernize the consumption end of the deal; this is where advertising came into play. The book focuses on the 1920's during the advent of mass advertising. Advertising provided a desire in the public to comsume a variety of new productions as well as ameliorated a society who had become increasingly upset with the wage system. Much of the later part of the book deals with how advertising was primarily meant for women, who had become the managers of the household and responsible for most consumption. Overall, the book is well worth the read, even though it is over 25 years old. Many of the advertising tactics that Ewen speaks of, such as the youthful ideal, are still present today.

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