silviacolasanti.it
» » The Quiet Revolution in Email Marketing

Download The Quiet Revolution in Email Marketing fb2, epub

by Bill Nussey

Download The Quiet Revolution in Email Marketing fb2, epub

ISBN: 0595330606
Author: Bill Nussey
Language: English
Publisher: iUniverse, Inc. (September 22, 2004)
Pages: 357
Category: Marketing & Sales
Subcategory: Money
Rating: 4.5
Votes: 675
Size Fb2: 1945 kb
Size ePub: 1219 kb
Size Djvu: 1491 kb
Other formats: rtf mbr txt doc


Mr. Nussey's company, Silverpop, has been hired by my firm to do all the Customer Communication Management. I realize this is dated,it was originally published in 2004.

Mr. But clearly, it is still, if not more relevent than ever before.

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

Usually despatched within 3 weeks. Your statutory rights are not affected.

The Quiet Revolution. Another example of what I talk about in my book. The criminal justice "reform" movement is primarily, if not exclusively, an anti-incarceration effort. Ocasio-Cortez: Let's Abolish Prison. Congressional firebrand Rep. Alexandria Ocasio-Cortez (. . said that America needs to have a "real conversation" about "prison abolition" on Monday morning. The Quiet Revolution. 30 September ยท. Words like "transformation" of the justice system are now being misused. I describe genuine justice transformation in my book.

For instance, a restaurant on a budget simply could send out e-mails to customers when it has a new menu. They can be expensive and be perceived as spam

For instance, a restaurant on a budget simply could send out e-mails to customers when it has a new menu. The e-mail is a better vehicle for spreading the word than, say, a brochure, because the recipient simply can forward it along to as many people as he or she feels would be interested. For companies just e-mailing a few people, e-mail programs like Outlook or Outlook Express work fine. They can be expensive and be perceived as spam. It is so wrong to get wrapped up in how big.

Our Revolution: A Future to Believe In is a book by . Senator from Vermont Bernie Sanders, published by Thomas Dunne Books in November 2016. It was released on November 15, 2016, a week after the election of Donald Trump. The book was written in the context of Sanders's 2016 presidential campaign and aimed to explain some of its rationale.

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success."Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build."-Matt Leonard, IBM, manages customer privacy and policy worldwide"Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success."-Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives"Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of C

Comments:

Nagis
OK, let's face it. We all read such type of books not just to get a meat - but also a juice right? More or less, but for business book addicts entertainment flavour is a welcome if not a must.
And this is book is extremely dry. Take it into account, if you plan to buy it - especially hard, if you try read it at evening, and especially those tens of pages, wasted on trying to play a lawyer and explain what does really those dry words in CANSPAM means for you.
Wondering about what type of revolution there a buzz?
You will be dissapointed. In few words - do not spam, but enter in a relations with customer - and this type of texts over and over again.
Well, yes, the book was written in 2004, where maybe such a words as harvesting was not popular yet, but ok, if you purchase it now - in 2008, and I guess, if you read this - you are planning to - I think there is a better choices.
Because, be sure that this book is NOT about:

- how to make a subject lines
- how to do copywriting in mails
- what words "sells" better
- what I should do to increase the open rates I wanna tricks (you want, yes? I want - I admit it and do not feel shameful)
- i wanna more tricks and I wanna suggestions and real life examples

so, you know, all above is NOT in a book. Up to you to choose then...
Risa
I picked up Bill Nussey's "The Quiet Revolution in Email Marketing" from Amazon. Mr. Nussey's company, Silverpop, has been hired by my firm to do all the Customer Communication Management.

I realize this is dated,it was originally published in 2004. But clearly, it is still, if not more relevent than ever before. Mr. Nussey covers all the angles when it comes to email marketing, Customer Communication Management (CCM) and something I hadn't seen before Email Brand Value (EBV). For a company like mine that has a minimalist approach to email marketing... meaning we do very little, and what we do do, we do poorly... it was certainly a lesson in best practices. If I could impliment 25% of what Mr. Nussey discusses, we would be perceived as a world class marketing organization.

"The Quiet Revolution's" main thrust is that email marketing is evolving from a method of broadcast messaging, to a sophisticated media form where clients, their needs and desires, become the focus. Covering internal operational issues like enterprise management and permissioning, to execution, Mr. Nussey puts delivering appropriate email marketing content at the focus. A company should focus on the quality of the message, rather than the quantity of the message. In doing so, email marketing campaigns can be much more focused and much more effective.

For anyone looking to enhance their email marketing, and to discover best practices, this is a book for you. I highly recommend.
Lbe
Finally, there is a resource I can show my boss which explains the importance and proper use for email marketing. Bill Nussey goes through the whole marketing process, and he stresses the importance for strict internal policies to manage the programs.

He really hits the nail on the head with his email brand value discussion - I don't think most companies even realize that they're irritating their customers with useless promotional messages. His premise that email hinges on relevancy rather than frequency is presented time and time again through several real-world case studies
Slowly writer
email marketing essential reading

Bill Nussey, clarifies and outlines the most effective methods and

strategies for deploying result oriented email marketing. This new

book provides the kind of information every marketer should have.

Bill Nussey is one of the most respected and experienced leaders

in the email marketing arena and this book provides actionable processess that

you won't see anywhere else.

If you market anything this is a must read volume.
Mustard Forgotten
If you've never thought of email as a complex discipline like enterprise CRM, let Bill Nussey explain how certain leg-work must be done in order to achieve real success with the medium. In this age of CAN-SPAM and regulatory hot buttons, Nussey shows how to build and execute legitimate marketing programs to actually win customer loyalty and build key long-term relationships.

He cites several examples from top companies to illustrate his philosophies on everything from content to delivery issues. Good read!

Related to The Quiet Revolution in Email Marketing

Download Successful Email Marketing Strategies fb2, epub

Successful Email Marketing Strategies fb2 epub

Author: Arthur Sweetser,Arthur Middleton Hughes
Category: Marketing & Sales
ISBN: 1933199164
Download Sign Me Up!: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books) fb2, epub

Sign Me Up!: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books) fb2 epub

Author: Michael Mayor,Tami Forman,Stephanie Miller,Matt Blumberg
Category: Marketing & Sales
ISBN: 0595335861
Download Marketing Communications: Brands, Experiences  Participation (CIM Coursebook) fb2, epub

Marketing Communications: Brands, Experiences Participation (CIM Coursebook) fb2 epub

Author: Chris Fill
Category: Marketing & Sales
ISBN: 0273770543
Download Developing Successful Marketing Strategies (Ama Marketing Toolbox Series     New Edition) fb2, epub

Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition) fb2 epub

Author: David Parmerlee
Category: Marketing & Sales
ISBN: 0658001329
Download Marketing, Sales and Customer Service fb2, epub

Marketing, Sales and Customer Service fb2 epub

Author: Charley Watkins
Category: Marketing & Sales
ISBN: 0852975112
Download Strategic Marketing Management Cases W/ Excel Windows fb2, epub

Strategic Marketing Management Cases W/ Excel Windows fb2 epub

Author: Charles Lamb,Victoria Crittenden,David W. Cravens
Category: Marketing & Sales
ISBN: 0075618877
Download Destination Marketing: An Integrated Marketing Communication Approach fb2, epub

Destination Marketing: An Integrated Marketing Communication Approach fb2 epub

Author: Steven Pike
Category: Industries
ISBN: 0750686499
Download Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It fb2, epub

Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It fb2 epub

Author: Grant Leboff
Category: Industries
ISBN: 0749460504
Download Integrated Direct Marketing fb2, epub

Integrated Direct Marketing fb2 epub

Author: Ernan Roman
Category: Marketing & Sales
ISBN: 0844233498