Author: Sunil Gupta,Joel H. Steckel,Donald R. Lehmann
Publisher: Prentice Hall (December 15, 1997)
Category: Marketing & Sales
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Lehmann, Donald . Sunil Gupta, and Joel H. Steckel. Lehmann, Donald . and Katherine E. Jocz. Reflections on the Futures of Marketing: Practice and Education.
Lehmann, Donald . Reading, MA: Addison-Wesley, 1998. Cambridge, MA: Marketing Science Institute, 1997.
by Donald R. Lehmann, Joel H. Steckel, Sunil Gupta.
See if your friends have read any of Joel H. Steckel's books. Donald R. Lehmann, Sunil Gupta. Joel H. Steckel’s Followers. None yet. Steckel’s books.
By (author) Donald R. Lehmann, By (author) Sunil Gupta, By (author) Joel H. AbeBooks may have this title (opens in new window).
This article presents an exploratory investigation into longitudinal patterns of influence in group decision-making. In particular, we focus on how the outcomes of past decisions affect group members' relative influence in future joint decisions.
Gupta, Sunil and Lehmann, Donald R. and Ames Stuart, Jennifer, Valuing Customers. Sunil Gupta (Contact Author).
Professor Lehmann teaches several different marketing courses. Reflections on the Futures of Marketing (1997) Coauthor(s): Donald Lehmann, Katherine E.
It's a predictably strong insight from the high priest of business principles and a tenet upon which Sunil Gupta and Donald R. Lehmann, both professors at the Columbia Business School in NY, base their treatise here. In fact, since the dot-com bubble burst five years ago, marketing was deemed dispensable when it came to valuating this responsibility in the eyes of Wall Street and its dominions.
Lehmann, Donald R. and Sunil Gupta (1989) "PACM: A Two-Stage Procedure for Analyzing . and Sunil Gupta (1989) "PACM: A Two-Stage Procedure for Analyzing Structural Models," Applied Psychological Measurement, 13, September, 301-21.
Authors and professors Sunil Gupta and Donald Lehmann make a powerful case that executives should abandon outdated business-evaluation models based on traditional financial metrics, such as cash flows.