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Download Fundamentals of Selling: WITH ACT CD-ROM: Customers for Life Through Service fb2, epub

by Charles M. Futrell

Download Fundamentals of Selling: WITH ACT CD-ROM: Customers for Life Through Service fb2, epub

ISBN: 0071117911
Author: Charles M. Futrell
Language: English
Publisher: McGraw Hill Higher Education; 9th edition (July 1, 2005)
Category: Marketing & Sales
Subcategory: Money
Rating: 4.1
Votes: 994
Size Fb2: 1912 kb
Size ePub: 1200 kb
Size Djvu: 1219 kb
Other formats: rtf txt lit doc


"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

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