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Download The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value fb2, epub

by Thomas Teal,Frederick F. Reichheld

Download The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value fb2, epub

ISBN: 0875844480
Author: Thomas Teal,Frederick F. Reichheld
Language: English
Publisher: Harvard Business Review Press (1996)
Pages: 323
Category: Management & Leadership
Subcategory: Money
Rating: 4.8
Votes: 122
Size Fb2: 1338 kb
Size ePub: 1815 kb
Size Djvu: 1863 kb
Other formats: lrf azw rtf doc


Frederick F. Reichheld is a director of Bain & Company, a leading strategy consulting firm headquartered in Boston with twenty-three offices worldwide.

Frederick F. This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and investor selection and retention.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and .

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole. Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles.

Reichheld, Frederick F; Teal, Thomas, 1937 . The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business.

Reichheld, Frederick F; Teal, Thomas, 1937-. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company.

The Loyalty Effect book. Author Biography: Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.

The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business. Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. Business and the public sector are into a phase of creative disassembly where reinvention and adjustments are constant. Hundreds of thousands of jobs are being shed by United Technologies, GE, Chevron, Sam’s Club, Wells Fargo Bank, HP, Starbucks etc. and the state, counties and cities.

Book in almost Brand New condition. 100% Money Back Guarantee. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business. Frederick F. Reichheld, Thomas Teal. Shipped to over one million happy customers.

Mobile version (beta). FB2 PDF MOBI TXT RTF. Converted file can differ from the original. If possible, download the file in its original format. Reichheld. Loyalty Rules: How Today's Leaders Build Lasting Relationships. Reichheld lays out both why loyalty matters, and why difficulty in measuring the impact of loyalty has made managers undervalue it in the past. He shows how loyal relationships with employees, suppliers, customers and investors all contribute to a company's long term success. His insights are profound for anyone building a company.

Find many great new & used options and get the best deals for Loyalty Effect: The Hidden Force Behind Growth .

In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors.

U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

Comments:

Mezilabar
The whole premise of this book is that companies that have loyal customers, loyal employees, and loyal owners outperform companies that don't, and that this loyalty creates the better performance. I find this premise questionable. Maybe the companies that outperform others have unique product offerings, which creates customer loyalty. In turn, they can pay their employees more, which makes the employees stay longer. But it doesn't necessarily mean that the performance of the company is due to the loyalty. There could be another factor driving the better performance and the loyalty. The author does provide numerous examples where companies with long relationships perform better, but never shows that loyalty causes this advantage.

With that said, the section on compensation plans and Chick-Fil-A is worth buying the book in and of itself. I have seen that in practice, and it works way better than traditional compensation plans. I would not believe what a huge difference that makes if I had not seen it myself.

Also, just because the author can't prove that loyalty causes better performance, he does make good points about employee longevity and how long it takes a company to earn its investment back on a new employee. So I still think the book is worth reading, regardless of the logical fallacy of the overriding premise.

As far as the condition of the book, I bought this book used. The condition was very good, so I was pleased with that. I saved about 70% off of the new price and I would definitely buy from this seller again.
Elizabeth
With this book, Reichheld introduced me to the simple concept of spending the organizations's time and money adding value for their most loyal customers, and profiling them so the organization can go look for more customers like them.

As a bonus, Reichheld succinctly described the value - and rarity - of admitting and examining failure, in order to learn how to do better.

I was no stranger to marketing when I read this in 1999 (ex-P&G brand person), but it made scales fall from my eyes. I have made money based on what this book taught me.

FYI, the other two books in my top three are The Marketing Edge and Moneyball. Drucker's best is right after that.
Voodoolkree
The cost of loyalty - or more accurately, the cost of defection is the key theme of this book. The author reviews the economics and principles of loyalty based management as it applies not only to customers, but investors and employees as well. The key is not just to retain these key stakeholders, but to select them properly in the first place - and then retain them. There is a tremendously high cost for churn in the investor, employee and customer ranks as measured by several key metrics, such as lifetime present value. Reichheld also discusses the importance of choosing the right metrics and measuring the proper elements - reminding the reader that what gets measured gets managed - and vice versa. A good read for an important perspective on selection, retention and loyalty across stakeholders.
Walianirv
Never has one book helped crystallize more disparate fundamentals of business than this one. How do you value a firm? How do you value an employee? How much should spend to solve a customer's issue? What are bad profits and what are they costing you? How do you earn investor loyalty? It's all here and distilled with the clarity and thoroughness of a world class management consultant and teacher.

This is not a quick read per se, but it is well worth the time you invest. If you have ever thought of the happiness of your customers, employees, and investors as "fluff", this may change your thinking. Instead, think DCF of your customer, employee, and investor relationships...put a number to them. Maximize that number. You may find that it requires taking your eye off the bottom line for a minute, but you can trust Mr. Reichheld that the bottom line will be better for it.
Flathan
If you're interested in general business information this is a book for you. If you're interested in the workings of insurance agents and insurance workplace this is a must read. Dives into great detail and well worth the time.
Shliffiana
Still one of the foundation works on the impact of customer loyalty on a brand, or business, and why seeking the loyalty effect is not just about marketing, but about overall business strategy and operational excellence. With excellent examples and the data to back them up, this book and his early Harvard Business Review articles established Reichheld as the foremost authority on all things loyalty. Though his more recent works around The Net Promoter Score are more broadly known, this book lays out the strategic context and rationale behind the continuous search for creating sustainable customer loyalty.
Nalmergas
Another good read for an entrepreneur who wishes to keep up with current business theories.
I found this book very useful as I am working on a new start-up business and selecting and keeping personnel is key. In this book you find practical examples of how to do this and you see the enormous benefit it is to have loyal employees.

This is a must for anyone starting and/or working at turning a business around.

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