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Download Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer fb2, epub

by Martin Lindstrom

Download Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer fb2, epub

ISBN: 0749438096
Author: Martin Lindstrom
Language: English
Publisher: Kogan Page; Revised edition (August 1, 2002)
Pages: 303
Category: Management & Leadership
Subcategory: Money
Rating: 4.9
Votes: 234
Size Fb2: 1138 kb
Size ePub: 1978 kb
Size Djvu: 1667 kb
Other formats: txt doc mobi rtf


Browse books by New York Times best-selling author Martin Lindstrom. Lindstrom’s 7 New York Times’ best selling books have had an enormous cultural impact not only on how today’s brands are built, but also what impact brands have on everyone’s daily lives.

Browse books by New York Times best-selling author Martin Lindstrom. Like Martin’s 2011 discovery on how the iPhone impacts our lives, a discovery which would be included in Al Gore’s eulogy addressing the world at Steve Jobs’ memorial service. Want to learn more abou. ow to transform organisations.

Having started his first Internet business when he was 12 years old, by the age of 27 he had co-founded both Europe’s (BBDO Interactive, now Framfab) and Australia/Asia’s (ZIVO) largest web-development agencies. He has consulted for numerous top companies including LEGO, Mars, Pepsi, American Express and VISA

The exclusive case studies show how leading e-tailers like drugstore

The exclusive case studies show how leading e-tailers like drugstore.

By (author) Martin Lindstrom.

Site Map. Retail Businesses. Warby Parker, a low-cost glasses e-tailer that lets users try on frames at home and return them by mail, has opened 14 physical locations across the United States. Online menswear brand Bonobos, which started out selling men’s pants, opened 10 physical stores.

Article in Interactive Marketing 3(3):289-290 · January 2002 with 6 Reads. DOI: 1. 057/palgrave. As a consequence, it is likely that the most successful e-tailers will be those retailers that have already done well with existing traditional stores and have strong brand recognition (Barsh et a. 2000). An important inhibiting factor to the success of 'pure players' is a lack of consumer trust. Again established retailers are in an advantageous position as customers do not trust the Internet but they do trust brands, especially offline brands (Lindstrom, 2001).

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree

TIME magazine named Lindstrom as one of the world's 100 most influential due to his work on science and marketing.

A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the ""1-to-1 marketing concept] are two of the world's top marketing and Internet experts This is the world's first interactive business book, updated weekly on the DualBook.com website. It examines the controversial marriage between offline retailers and online e-tailers, and tries to anticipate the direction that traditional retailing will take over the next few years and how e-tailers will contend with low earnings, weak distribution and limited customer support. It also includes contributuions from two respected online marketing experts, Martha Rogers and Don Peppers. With an intriguing mix of theory, case study, practical advice and weekly updates on the DualBook website, this respected Internet authority gives retailers and dot.com companies clear guidelines for a successful clicks-and-mortar marriage. The exclusive case studies and candid exposes reveal how the world's leading retailers and e-tailers are operating their clicks and mortar strategies. Cases include Toys 'R' Us, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com and others.

Comments:

Ffleg
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
Hamrl
Lindstrom draws on speeches he's given in worldwide and textbook basics to craft an informative and refreshing marketing text. Highlighting the primary tools and techniques used by marketing professionals, he encourages companies to think about the true value of a clicks and mortar approach. Since it's cheaper to retain an existing customer than to acquire a new one, companies should use all of the resources at their disposal - including marketing - in building long-term clicks and mortar relationships. Beyond the customer-value sermon, Lindstrom offers a systemic review of clicks and mortar concepts that have been very useful for me and which I can heartily recommend to beginners, who quickly will find their copies of this book glowing with highlighter yellow, as well as marketing veterans, who will enjoy and learn from the book's fresh take on familiar topics.
Malahelm
Well written, easy to read with examples, and quite innovative.
This book will appeal to those who prefer the visualisation of models and concepts alongside in depth examples, and the format will be particularly liked by those whom have followed an MBA degree or similar training.
The book is a step-by-step manual as well as a very detailed review of the changes we can expect to see in the future within the world of clicks and mortar.
Niwield
This book gives professionals and students an excellent introduction and overview on clicks and mortar, on analysis of opportunities, development of marketing and branding strategies and on planning, implementation and control of marketing programs. There is a focus on the traditional marketing process and there are good examples on many topics in the book.
Xor
A concise overview on clicks and mortar principles is provided by the book. Despite the condensed nature of its content, many illustrative examples are given throughout the chapters. It serves well as a great introduction for readers who are planning to establish a clicks and mortar program.

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