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by Trevor Slack

Download The Commercialisation of Sport (Sport in the Global Society) fb2, epub

ISBN: 0714650218
Author: Trevor Slack
Language: English
Publisher: Routledge; 1 edition (January 30, 2003)
Pages: 368
Category: Industries
Subcategory: Money
Rating: 4.8
Votes: 439
Size Fb2: 1298 kb
Size ePub: 1643 kb
Size Djvu: 1970 kb
Other formats: mobi doc lit txt


The Commercialization of Sport (Sport in the Global Society).

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Stadiums and arenas bear the names of businesses.

Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events

The Commercialisation of Sport book. The Commercialisation of Sport (Sport in the Global Society). 0714650218 (ISBN13: 9780714650210).

The Commercialisation of Sport book.

Throughout the sixties and the seventies television developed an interest in broadcasting sport (Slack, 2003), which quickly attracted commercial companies that started to sponsor competitions, teams and particular athletes.

This book shows why and how cricket developed in New Zealand and how its character changed across time. Greg Ryan examines the emergence and growth.

Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events i. aperback – 2005-03-09 Routledge Sport in the Global Society. The Global Politics of Sport. This book shows why and how cricket developed in New Zealand and how its character changed across time. Greg Ryan examines the emergence and growt. aperback – 2004-02-05 Routledge Sport in the Global Society.

organised commercial sports industry (Slack, 2005). Prometheus Books, pp. 325-326 Slack, R. (2005) The Commercialisation of Sport (Sport in the Global Society). The means to a professional sports club requires large numbers of people living in close proximity who have time to spectate and money to afford to do so and there must also be other clubs with the same means to compete against. To organise this event of two professional clubs takes organisation and communication and newspapers were the earliest form of commercialism.

the management of sport for profit makes sport to be 'brought + sold'. Positives of commercialisation on society. one element of the Golden ∆, aims to inform, educate, entertain + advertise TV, radio, written press + internet. Factors leading toward commercialisation. growing public interest + spectatorship ↑ media interest professionalism advertising sponsorship. public becomes more knowledgeable ↑ participation due to +ve role modelling, inspiration + encouragement watching or participating healthy past times. Negatives of commercialisation on society. some may dislike 'win at all cost' ethic.

The Commercialisation of Sport. Routledge, 1 Mar 2004 - 368 sayfa The Commercialisation of Sport Sport in the Global Society. Routledge, 1 Mar 2004 - 368 sayfa. The Commercialisation of Sport Sport in the Global Society.

What does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game.Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.

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