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Download Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success fb2, epub

by Robin Fisher Roffer

Download Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success fb2, epub

ISBN: 0767904915
Author: Robin Fisher Roffer
Language: English
Publisher: Broadway; 1 edition (December 26, 2000)
Pages: 224
Category: Business Culture
Subcategory: Money
Rating: 4.2
Votes: 270
Size Fb2: 1660 kb
Size ePub: 1333 kb
Size Djvu: 1548 kb
Other formats: doc azw mbr lrf


I really want to like this book but it really needs an updated version. Branding in 2016 is much different due to technology & communication updates.

view Kindle eBook view Audible audiobook. I really want to like this book but it really needs an updated version.

Make a Name for Yourself book.

23 October 2019 at 11:45 ·. Public. Loved getting interviewed live yesterday with olmes at and answering questions on how to be 18 October 2019 at 15:17 ·.

Hi, my name is Robin Fisher Roffer Name for Yourself 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success, and I just wanted t. .

Hi, my name is Robin Fisher Roffer Name for Yourself 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success, and I just wanted to thank you so much for writing this book. I've read several books and articles in regards to branding, and still had a very difficult time putting together the process of how I wanted my brand to be. Your book broke down the key elements in such a helpful and strategic way that I am far on my way to building my brand for my new real estate staging company: Real Estage.

and created a powerful, substantial product.

Brand yourself or brand your small business. This book will help you in that endeavor. Published by Thriftbooks. Anyone can jump RIGHT IN and use the principles today. and created a powerful, substantial product.

Make a Name for Yourself Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer and Publisher Crown. Save up to 80% by choosing the eTextbook option for ISBN: 9780767911382, 0767911385. The print version of this textbook is ISBN: 9780767904926, 0767904923.

A personal brand is a little package you make of yourself so you can put yourself on the shelf in the marketplace . As a woman you need to remove your masks of caretaker and people-pleaser and whatever else you put on to survive in business, and get to the real you," she says

I don't want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. As a woman you need to remove your masks of caretaker and people-pleaser and whatever else you put on to survive in business, and get to the real you," she says. It's an opening to reinvent yourself, to achieve greater success in life and feel fulfilled because you're being seen as who you really ar. Getting To Know Yourself (and Your Brand).

Roffer is the author of three books. Her first book, Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, is a and top-selling guide to building a concrete plan to find professional success by applying tested branding principles to personal image. Her second book, The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You, shows professionals how to become connected and relevant at work by cultivating a unique identity.

With a new edition on Audible, one of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.Do you ever go to work and think to yourself "there must be more?" Or feel that your true talents and abilities aren't being utilized, or even recognized? Are you a freelancer or entrepreneur who isn't sure how to rise to the top in today's competitive environment? Wouldn't it be empowering to be able to work in a field you feel passionately about and be successful and well paid?

Comments:

Minnai
I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.
Uafrmaine
I bought this book after I started working in marketing for a large and recognizable brand name straight out of college. I was never really interested in marketing (especially for a product im not interested in, no matter how big it is),but I took the job after I discovered working in my true passion (international development) required a masters degree, and the masters programs I wanted to go to required at least 2 years work experience. Anyway, I was spending my days in marketing, reviewing "brand plans" and I thought I want to make my own brand plan. I want it to be completely true and reflective of me, well thought out,complete with pictures and everything. I read a few reviews and decided I wanted to get this book to help me. I bought 4 and gifted the others to my sisters and bestfriend. I was so excited as I read the first chapter and addressed the questions. I didn't write anything down but just flew through the first chapter. (She summarizes all the questions that you need to address at the end of each chapter).Then I realized, I am 23, I'm not in the field I want to work in (in fact I planned to quit after 10 months which is now 2 months away(cant wait)), I need to get my brand together NOW, before I make anymore major decisions in my life. (GMAT vs. GRE? Volunteer overseas for 2 years? Which countries? long-distance relationship? etc.) Anyway, I started posting updates about the book to facebook and I realized I should just get a group of recent graduates/young professionals together and we can do these exercises together. As soon as I get 5 likes/comments I am creating a group and we will go through all of the questions together. Im so excited to be doing this reflection. This book is definitely a big help and I think it would be a perfect gift, especially for young women.
Kipabi
As I write this review, I am struck by how authentic all of Robin's advice is in the book. I think that this book has sound advice for women seeking to "strike out" on their own, and need solid steps on the 'how' of this process. Every single point she makes hits the nail home for me. I'm grateful for this book as it has given me tangible steps to realize my goal and ensure its alignment with my personal values, vision and mission for my own life.

... and still great, even 9 years later! I'm amazed by how much grounded truth this book has, even nearly a decade after its publication. This tells me it's not a book about trends (just selling you on the "latest and greatest", with soundbytes and cool-sounding speak), but has and will withstand the test of time.
Monam
I really want to like this book but it really needs an updated version. Branding in 2016 is much different due to technology & communication updates.
Coron
It takes a lot for me to sit down and read a book cover to cover in a day, but Robin Fisher Roffer managed to not only capture my attention, but to keep it. So much so that after the first few pages, I went in search of my highlighter to call out key parts of the text. I have since recommended this book to every woman I know, and a few men.

It was one of many books I purchased on making a brand of yourself and the others all pale in comparison. She is articulate. Her ideas are presented in a manner that every woman can understand and put to use. This should be required reading for every woman as she graduates!
Usaxma
This book needs to be updated with more current information. It describes Ms. Roffer's experience providing branding services for big name companies, strategies that do not translate well for the solo preneur or small business owner. I could not tell whether she was promoting her experience, her coaching services, or just her own gift for creating great brands. I didn't find it helpful or useful; it may have been without the self promotional hype. As far as guiding steps, Ms Roffer doesn't write for the SOHO or small business owner, and her information was outdated for 2013, when I first read the book.
Velellan
I gave the book 4 stars because some of the information is dated, but the backbone of how to decide your public persona is strong and helped me tremendously to work through the steps I needed to take.
I enjoyed this book. Personal branding is crucial regardless if you are an entrepreneur or intrapreneur within your company. I love how the author incorporated personal stories of building her brand. Must read for anyone who is business-savvy.

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