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Download Balls!: 6 Rules for Winning Today's Business Game fb2, epub

by Alexi Venneri

Download Balls!: 6 Rules for Winning Today's Business Game fb2, epub

ISBN: 0471712728
Author: Alexi Venneri
Language: English
Publisher: Wiley; 1 edition (January 28, 2005)
Pages: 208
Category: Business Culture
Subcategory: Money
Rating: 4.3
Votes: 719
Size Fb2: 1599 kb
Size ePub: 1382 kb
Size Djvu: 1556 kb
Other formats: azw lrf rtf lit


Goodreads helps you keep track of books you want to read. Start by marking Balls!: 6 Rules for Winning Today's Business Game as Want to Read: Want to Read savin. ant to Read.

Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth. Goodreads helps you keep track of books you want to read.

Having BALLS! means following six simple yet crucial rules for winning today's business game. You must be a positive and energizing role model, both inside and outside the company. Alexi Venneri is just this type of role model: bold, creative, and caring

Having BALLS! means following six simple yet crucial rules for winning today's business game. You must be: Brave enough to take risks. Alexi Venneri is just this type of role model: bold, creative, and caring. Jeffrey J. Fox, author of How to Become a Rainmaker, How to Become a Great Boss, and How to Become CEO. "An extremely successful blend of storytelling, advice, and wisdom.

Venneri, Alexi, 1971-. Books for People with Print Disabilities. Internet Archive Books.

This is a must read for anyone that wants to succed in the game of Life. Venneri's stories are funny and serious at the same time - a good trick for a business book.

book by Alexi Venneri. This is a must read for anyone that wants to succed in the game of Life. Cheers to BALLS! Published by Thriftbooks. com User, 14 years ago. This is a good book. She keeps the focus on real-life business situations, which makes the book practical and relevant.

Advance Praise for Balls! by Alexi Venneri Balls! will inspire yo. p. cm. Includes bibliographical references and index.

Advance Praise for Balls! by Alexi Venneri Balls! will inspire you. It’s a guide for revving up the passion in your workplace. You’ll discover how to enhance your sales processes, motivate your employees, and pursue your company’s full potential. Read this profound book and your spirit will bounce back. ISBN 0-471-71272-8 (cloth) 1. Success in business-Handbooks, manuals, etc. I. Title: 6 rules for winning today’s business game.

6 Rules for Winning Todays Business Game by Alexi VenneriEnglish 14 Ja.

6 Rules for Winning Todays Business Game by Alexi VenneriEnglish 14 Jan. 2005 ISBN: 0471712728 204 Pages PDF 1 MBBrave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky.

Автор: Alexi Venneri Название: Balls!: 6 Rules for Winning Today& Business Game Издательство: Wiley .

Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky.

Availability: Usually ships within 2-3 Days. BALLS! is full of fantastic ideas and hard-won wisdom from leaders at top-performing businesses who have invented or discovered unconventional ways to achieve success that you can use to improve the performance of your business and boost your own career.

Finding books BookSee BookSee - Download books for free. Balls!: 6 Rules for Winning Today's Business Game.

Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success.

America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

Comments:

Arlana
This is a good-hearted book with several genuinely interesting business stories. It contains useful advice and the kind of ground-level insight that isn't taught at business school. I know Alexi, so I'm probably biased in her favor. But I recommend her book highly to anyone interested in reading about how real people overcome daunting odds to succeed at real companies.
Keath
I read 6-10 business books per year, and Balls! was the worst one to cross my desk in a long time. The book is written like a high school pep rally - lots of enthusiasm, very little substance.

In fact, I am an avid highlighter - highlighting every key thought to come back to the next time I pick up the book. I didn't need my highlighter for this book. It's for sale in like-new condition.
Qiahmagha
I bought this book because, evidently, a lot of people who bought Keith Ferrazzi's book (about forging powerful connections with influetntial people -- see my review) bought this one as well. I approached it, then, as an exposition about the kind of personal courage it takes to shine in what can be intimidating situations. However, this was not the case. Alas, BALLS! is an acronym -- B is for Brave, A is for Authentic, L is for Loud, L is for Loveable, S is for Spunky, ! is for Go (I say ! is for "huh?!!!!")

Alexi Venneri does come off as having boundless enthusiasm and if I were ever into team sports, I would be glad if she were head cheerleader for my team. But, that is really the substance of the book. These are not so much "Rules for Winning" as they are favorite cheers.

I did get a kick out of learning about her boss in the "B" section of the book. He is a worthy entrepreneurial role model. The rest of the "case studies" are from other people in her employer's company or their client-companies. The stories are spun or cherry-picked to fit the acronym. It's a little like the tail is wagging the dog. Research was not conducted to find out what works in today's business games. For that matter, what these games are was never defined, let alone rules identfied. Instead, it's more like a 2005, white-collar version of Studs Terkel stories fitting into BALLS categories. And I'm not enticed to try any of them. For example, I would never hire actors to picket a competitor's conference (I gasped when I read this one.)

In the final analysis, I.C.B.I.S.T.R.A.B.W.A.A.F.A.T. (I can't believe I spent time reading a book with an acronym for a title).
anneli
Alexi's book addresses crucial issues facing new companies in competitive markets: How do you establish your brand quickly without burning through your cash to buy a lot of potentially useless advertising? How do you motivate employees and make them feel loved without taking the edge off their competitive spirit? How do you inspire your sales force today without sacrificing company profits tomorrow? Some of these questions are truly painful, but Alexi handles them with wit and humor. This is a nice book, by an executive who genuinely cares about the future and respects the past.
lolike
This book is one of the best business books I've read all year - maybe in quite a few years. So often books are packed with ridiculous theories from people that spend far too much time on statistics that may be meaningless instead of living in the real world where it takes creativity and energy and enthusiasm to grow a business and market one really effectively.

If you really want to learn how REAL companies are finding unique ways to stay ahead of their competitors then you need this book. I was very pleasantly surprised to find a business book that actually was a true page turner, one that I couldn't put down. You can also relate to all of the companies since the book includes ideas "you can snag" from all sizes of companies and all industries. It's about time a book like this came along.
Whitesmasher
Balls lays out simply the necessary characteristics a young and growing company must exude in order to market itself through all the copy-cat lookalikes in the market. Utilizing simple, entrepreneurial case examples, the author is able to convey the "Ball" attributes necessary to succeed in business.
Whitestone
I met Alexi recently at a convention in New Orleans, and couldn't remember the last time I saw someone with such energy and enthusiasm. She gave me a copy of Balls! and I read it through on the plane home.

I think she's somehow managed to package her personality to a great extent in this quick read, and I was forcefully impressed with one message: to get your enterprise noticed ahead of the pack, you need a positive, pro-customer attitude, but also some temerity and you have to give yourself permission to be a little outragious. Just that single lesson, which for me translated into creating attention without spending tons on advertising, was worth it.

So I've ordered a few more for my friends in the same business (but not for my competitors!)

T. R.
This is a terrific book about marketing. It's also an inspiring book about passionate, creative risk taking. The stories & case studies provide insight into some of today's great success stories.

I also found some very handy tips for creating committed customers and managing those realtionships. Tips like, Always deliver gifts in person, remind us that people, not products or even companies, make us successful human beings.

I highly recommend this book to ANYONE who ever has to meet with a client.

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