Gaines-Ross draws us in by looking at the CEO Effect by citing some examples as far back as 1985 starting with Roberto Goizueta, then CEO of Coca-Cola and the whole & Coke' revolt, that could have been a fatal disaster for the company.
Previously, she served as Fortune's communications and marketing director. 2 people like this topic.
The manner in which the media, investors, analysts, employees, and even the general public perceive a CEO has tremendous influence over the company’s prosperity, standing, and destiny.
It is an insightful, valuable guide that business leaders should keep at arm?s length. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains ho. ?
Gaines-Ross spoke with Forbes.
In Pictures: 12 Steps To Rebuilding Your Corporate Reputation. In her latest book, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, Gaines-Ross lists clear guidelines to rebuilding a part of any business that is just as crucial as the bottom line. It's not enough anymore to just have a great reputation and to be able to protect that," Gaines-Ross said. Gaines-Ross spoke with Forbes. com and discussed corporate reputation, how there are always signs when a storm is about to strike and the importance of character in the C-suite.
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Leslie Gaines-Ross is Weber Shandwick’s Chief Reputation Strategist. She leads Weber Shandwick’s global reputation consulting services and thought leadership development. Gaines-Ross' work has been widely covered online and in many top-tier global publications.
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