silviacolasanti.it
» » The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Download The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture fb2, epub

by John Battelle

Download The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture fb2, epub

ISBN: 1591841410
Author: John Battelle
Language: English
Publisher: Portfolio; Reprint edition (October 3, 2006)
Pages: 336
Category: Biography & History
Subcategory: Money
Rating: 4.2
Votes: 902
Size Fb2: 1267 kb
Size ePub: 1493 kb
Size Djvu: 1899 kb
Other formats: mobi mbr azw doc


Скачать (pdf, . 3 Mb) Читать. Epub FB2 mobi txt RTF.

I was more than five years late, but figured that I owed it to myself to give it a read.

We’re dedicated to reader privacy so we never track you. We never accept ads. But we still need to pay for servers and staff. I know we could charge money, but then we couldn’t achieve our mission: a free online library for everyone. This is our day. Today

In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road

Doing business around the world for multinational companies has implications for marketing to and communicating with .

Doing business around the world for multinational companies has implications for marketing to and communicating with consumers in different countries. Of course, the issue of culture has long been a factor. Communication and culture are inseparable. This has not been lost on those who are involved in international business, in which communicating to business partners, clients and potential customers can be a complicated task.

Much more than just a business book, this explains how the .

The rise of Google is one of the most amazing stories of our time.

John Heilemann, author of Pride Before the Fall.

In 2005, Battelle began focusing on how popular blogs could earn steady advertising revenue for their work.

Battelle also co-founded the annual Web . Summit, and co-hosted it during its lifetime from 2004 to 2011. In 2005, Battelle began focusing on how popular blogs could earn steady advertising revenue for their work.

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

 

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

Comments:

Skunk Black
A few weeks ago, I saw a list of the best business books of all time. I was a bit proud of myself that I had read most of them--at had at least heard of the rest. For whatever reason, though, one book had escape me over the years: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. I was more than five years late, but figured that I owed it to myself to give it a read.

I'm glad that I did.

I had seen Battelle on Bloomberg West and he was particularly smart and articulate. My one initial hesitation with The Search: I had already read many books about Google. (I count Ken Auletta's book among my very favorites.) Did I really need to read yet another book about Larry and Sergey's company?

But here's the rub: Battelle's book is hardly Google-specific. Rather, it's about the vast implications of being able to find an increasing amount of information within seconds, a trend that shows no signs of abating. Now, to be sure, you can't write a book about the history of search without delving into Google, but this is a book about so much more than one company. For instance, I learned a great deal about the role of Bill Gross and GoTo.com, a precursor to Google and the guy who cracked the nut on paid placements. I hadn't realized that Larry and Sergey modified Gross' central idea.

A Glimpse of What's Beyond

While I probably should have read this excellent text when it was released, in a way I'm happy that I stumbled upon it now. Sure, AOL and Yahoo! are not nearly as relevant today as they were when Battelle was hammering away on his Mac. But reading books like this years after their release allows you to assess the author's predictions ex post facto. Battelle's vision of then then-future in 2006 is, for the most part, panning out.

On a general level, my very favorite business books do the following:

* advance a big idea
* teach me something new (not that easy to do, since I read many non-fiction, business, and technology books)
* tell interesting stories
* leave me wanting more

Battelle does all of the above with considerable aplomb. The man is a gifted writer and I can't wait for his next opus.

Get. This. Book. Now.
Wetiwavas
Battelle's is a great book with amazing, captivating storytelling. I've only read one other industry book that I tell people is a must-have if you're in the IT business or into the web lifestyle, Stephen Segaller's "Nerds 2.01 - A Brief History of the Internet".

Battelle's fine work is right up there with it.

The book's main focus is primarily Google, but there's also a healthy dose of the other major players in the search game, like Amazon's A9, AltaVista, AllTheWeb, Yahoo and Microsoft. So there's a holistic view of the search industry, without leaving out any of the majors.

The book does, in my opinion, lack a bit of the technical explanation behind Google's processes (I'm a software developer, so I like that kind of thing). I would have enjoyed reading more about Google's data center and distributed computing philosophies and the company's adoption of open source software (there are a couple of paragraphs dedicated towards detailing the former). Google rolled their own Linux implementation, which wasn't mentioned, and have pretty much put Python on the map as a programming, which also didn't make the final cut.

But not taking anything away from Battelle's work - he does a fantastic job early on of breaking down web-wide search and the components involved. The book is still spot-on in terms of the strategy, financial profile, legal issues, unique corporate culture, human resources practices, adventures with venture investors, stock performance, insider interviews , horror stories, brutal truths and a historical look at the company. The final chapter, "Perfect Search" also talks about what's on the horizon for search, maintaining the belief that in all, web search is only 5% completed.

It's fine writing. Pick this one up. Kudos, John - well done.
Minnai
This book delivers all it promises and more. "The Search" takes the reader on a walk down memory lane, back when numerous search engines served the Internet's search needs. During the '90s, search engines such as Alta Vista, Lycos, Excite, HotBot, AOL Search, MSN and, of course, Yahoo, served us all the searches we needed-but, alas, they did not work in the long run and are now virtually obsolete.

I remember how those SEs were visciously spammed and manipulated by Search Engine "Optimizers" (SEOs.) The were seldom relevant and porn links prevailed. (I recall the time when my 7-year-old son searched for "Pokemon" and landed at a hardcore porn site.)

There had to be a better way.

Then, out of the blue, appeared a new search engine that changed all the rules and introduced "link popularity." Search was never the same again. Now are ALWAYS relevant. In fact, Google always returns exactly the sites I look for. Amazingly, it sometimes even suggests what it THINKS I'm looking for.

This book tells this story and more, in detail. Although Google is featured prominently in the book, the author discusses in depth the search industry as a whole. You'll read about how ambitious and hungry Google, the company, is and about the power it possesses over Internet users.

Very engrossing reading. Highly recommended.

Related to The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Download In The Plex: How Google Thinks, Works, and Shapes Our Lives fb2, epub

In The Plex: How Google Thinks, Works, and Shapes Our Lives fb2 epub

Author: L.J. Ganser,Steven Levy
Category: Biography & History
ISBN: 1455875724
Download The Google Story fb2, epub

The Google Story fb2 epub

Author: David A. Vise
Category: Engineering
ISBN: 055380457X
Download Google Power Search: The Essential Guide to Finding Anything Online with Google fb2, epub

Google Power Search: The Essential Guide to Finding Anything Online with Google fb2 epub

Author: Stephan Spencer
Category: Networking & Cloud Computing
ISBN: 1449311563
Download Google Search  Rescue For Dummies fb2, epub

Google Search Rescue For Dummies fb2 epub

Author: Brad Hill
Category: Networking & Cloud Computing
ISBN: 0764599305
Download The Color of Light fb2, epub

The Color of Light fb2 epub

Author: Karen White
Category: Genre Fiction
ISBN: 0451215117
Download Search  Destroy: Why You Can't Trust Google Inc. fb2, epub

Search Destroy: Why You Can't Trust Google Inc. fb2 epub

Author: Scott Cleland
Category: Industries
ISBN: 0980038324
Download Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords fb2, epub

Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords fb2 epub

Author: Richard Stokes
Category: Management & Leadership
ISBN: 0595493076