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Download The Curse of the Mogul: What's Wrong with the World's Leading Media Companies fb2, epub

by Bruce C. Greenwald,Jonathan A. Knee

Download The Curse of the Mogul: What's Wrong with the World's Leading Media Companies fb2, epub

ISBN: 1591843901
Author: Bruce C. Greenwald,Jonathan A. Knee
Language: English
Publisher: Portfolio (February 22, 2011)
Pages: 320
Category: Biography & History
Subcategory: Money
Rating: 4.5
Votes: 313
Size Fb2: 1236 kb
Size ePub: 1401 kb
Size Djvu: 1936 kb
Other formats: txt lrf rtf azw


The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth. We live in the age of big Media, with the celebrity moguls telling us that "content is king.

The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth. But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

This book is the clearest, most valuable explanation of the evolving economic imperatives of the media industry-an .

This book is the clearest, most valuable explanation of the evolving economic imperatives of the media industry-an industry whose impact is pervasive in our society today. It is essential reading for anyone with a serious interest in media. Joseph E. Stiglitz, recipient of the Nobel Memorial Prize in Economics in 2001. Mogul is an insider's view of how big egos often trump rational decision making,.

Электронная книга "The Curse of the Mogul: What's Wrong with the World's Leading Media Companies", Jonathan A. Knee, Bruce C. Greenwald, Ava Seave. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Curse of the Mogul: What's Wrong with the World's Leading Media Companies" для чтения в офлайн-режиме.

If Rupert Murdoch and Sumner Redstone are so smart, why are. Goodreads helps you keep track of books you want to read. Start by marking The Curse of the Mogul: What's Wrong with the World's Leading Media Companies as Want to Read: Want to Read savin. ant to Read.

by Jonathan A. Knee, Bruce . If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king.

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. By rigorously examining individual media businesses on their own terms, the authors point out the difference between judging a company by how many times its CEO is seen in Sun Valley and by whether it generates consistently superior profitability. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air-filled mogul balloon crashing down to earth. Portfolio Hardcover).

The authors loosely define the media moguls in question as the heads or former heads of the world’s 15 largest media companies. Knee (Author), Bruce C. Greenwald (Author), Ava Seave (Author) & 0 more. For any serious media and telecom analyst.

Greenwald has been recognized for his outstanding teaching abilities. Greenwald is the author of several books including Competition Demystified: A Radically Simplified Approach to Business Strategy (with Judd Kahn, Putnam Penguin, 2005), Value Investing: From Graham to Buffett and Beyond (with Judd Kahn, et al, Wiley, 2001), The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies (with Jonathan A. Knee and Ava. Seave, Penguin, 2009) and Adverse Selection in the Labor Market (Garland Press, 1980).

The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks an. .

The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks and databases Managing competition in media : can't we all just get along? All (profitable) media is local : newspapers, theaters, and communications Reinforcing competitive advantage in media Bad mogul : media mergers and acquisitions Media M&A that works : one that happened and one that didn't.

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

Comments:

Vonalij
As a venture investor, this book has revealed the "common sense".

When management becomes arrogant and self-centered, then the downfall will follow.

This is especially true when the barrier of entry is low and competitors can easily come in.

"The Curse of The Mogul" - for "moguls" are surrounded by people who are eager to please the "boss", inflates the boss's ego. After a while, the Mogul has been brain washed and thinks he is Midas. Then the downfall starts!
Blackredeemer
For any serious media and telecom analyst. Companies mentioned: Comcast, Disney, Verizon, CBS, Liberty, Viacom, Fox etc. Well thought out.
Mave
I eagerly read the book from cover to cover and will do it again. Insightful, smart, well-informed, wise. I wish all media management and media economics books were this good, but most of them are not.
Vozuru
I picked up this book with great anticipation, as I work in the media business and have my own thoughts about "the moguls." Sadly, this book was ultimately nothing more than frustrating. It makes the very correct point that media mergers never fulfill the analysis done to justify them. This is well worn ground, and largely true for most mergers. Indeed, the core of this conclusion about media mergers is borrowed from a somewhat dated Wall St. analyst report, not written by any of the authors. While the skeptical tone about media business rationales for various acquisitions is very healthy, this book ultimately provides insufficient hard support for this skeptical tone. I came away feeling like the conclusions reached were likely correct, but that the analysis of the book really didn't support them. Ultimately, it seemed like the author's recommendation to the media moguls was to concede that they were not running growth businesses, should not be investing capital in growth that was unlikely to materialize, and instead should be raising their dividends and returning capital to shareholders. Something that would make the shareholders scream, as the value of their investments would plummet.
Voodoozragore
When many business books are hagiographies describing successful companies and how great their CEOs are, this book looks at bad CEOs in the media industry. In fact, the authors argue that most media company CEOs are bad. The authors do not mind criticising specific executive as well as McKinsey. That is something rare. The last year of data in the book is 2008, so writing in 2016 the book is certainly not up to date. Still a lot of the writing is still valid, even though many of the excesses of earlier decades have disappeared. If you are interested in the industry this is a good starting point.
avanger
If you're an MBA graduate who's craving the classroom case study experience, this book will bring you back into the academic lecture halls.

Lots of detailed analysis and the basic premise -- media companies are money losers is fair...
Doomblade
The curse of mogul is a fascinating research work on the media industry. Mr. Knee and Mr. Greenwald were able to dissect the media industry and discuss important topics such as the difference between perceived competitive advantages vs. real competitive advantages, areas in which you can find better investments in the media landscape as well as the internet impact on eroding once dominant organizations advantages.

The authors fascinating facts finding efforts, significant depth of evaluating competitive advantages and the landscape of many media companies as well as numerous examples of the impact of changes, will enable the reader to have a framework to use to overcome the "pixie dust" spread by the moguls and discover the true value of a media company as a long term investment. Highly recommended for all who wish to learn and invest in the media industry.

Amir Avitzur
Author of "Why do we sell low and buy high? The guide you must read BEFORE you invest"
Knee, Greenwald and Seave have done an excellent job in this book of delving into the fundamental flaws in the management strategies for many of the major media companies in the past few decades. Most importantly, they are able to evaluate not just consumer media markets but enterprise content markets as well to show how the problems are truly universal. Put simply, the self-congratulatory posturing of many media "moguls" who insist on ignoring the basics of economics and sound business management in pursuit of dominance and scale for its own end, regardless of its effectiveness in returning value to the marketplace. It also does a brilliant job of dissecting key flaws in many companies' technology strategies, showing where companies failed to perceive that their presumed technology advantages were in fact commoditized or wasted as companies pursued diversification and "synergies" that drew investment away from key platforms. If you're a professional in the content industry or a student of it, this will be an invaluable read.

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