The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth. We live in the age of big Media, with the celebrity moguls telling us that "content is king.

The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth. But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

This book is the clearest, most valuable explanation of the evolving economic imperatives of the media industry-an .

This book is the clearest, most valuable explanation of the evolving economic imperatives of the media industry-an industry whose impact is pervasive in our society today. It is essential reading for anyone with a serious interest in media. Joseph E. Stiglitz, recipient of the Nobel Memorial Prize in Economics in 2001. Mogul is an insider's view of how big egos often trump rational decision making,.

Электронная книга "The Curse of the Mogul: What's Wrong with the World's Leading Media Companies", Jonathan A. Knee, Bruce C. Greenwald, Ava Seave. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Curse of the Mogul: What's Wrong with the World's Leading Media Companies" для чтения в офлайн-режиме.

If Rupert Murdoch and Sumner Redstone are so smart, why are. Goodreads helps you keep track of books you want to read. Start by marking The Curse of the Mogul: What's Wrong with the World's Leading Media Companies as Want to Read: Want to Read savin. ant to Read.

by Jonathan A. Knee, Bruce . If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king.

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. By rigorously examining individual media businesses on their own terms, the authors point out the difference between judging a company by how many times its CEO is seen in Sun Valley and by whether it generates consistently superior profitability. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air-filled mogul balloon crashing down to earth. Portfolio Hardcover).

The authors loosely define the media moguls in question as the heads or former heads of the world’s 15 largest media companies. Knee (Author), Bruce C. Greenwald (Author), Ava Seave (Author) & 0 more. For any serious media and telecom analyst.

Greenwald has been recognized for his outstanding teaching abilities. Greenwald is the author of several books including Competition Demystified: A Radically Simplified Approach to Business Strategy (with Judd Kahn, Putnam Penguin, 2005), Value Investing: From Graham to Buffett and Beyond (with Judd Kahn, et al, Wiley, 2001), The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies (with Jonathan A. Knee and Ava. Seave, Penguin, 2009) and Adverse Selection in the Labor Market (Garland Press, 1980).

The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks an. .

The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks and databases Managing competition in media : can't we all just get along? All (profitable) media is local : newspapers, theaters, and communications Reinforcing competitive advantage in media Bad mogul : media mergers and acquisitions Media M&A that works : one that happened and one that didn't.