silviacolasanti.it
» » Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

Download Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond fb2, epub

by Patricia Seybold,Ronni T. Marshak

Download Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond fb2, epub

ISBN: 0375410406
Author: Patricia Seybold,Ronni T. Marshak
Language: English
Publisher: Random House Audio; Abridged edition (November 23, 1999)
Category: Biography & History
Subcategory: Money
Rating: 4.4
Votes: 695
Size Fb2: 1335 kb
Size ePub: 1285 kb
Size Djvu: 1220 kb
Other formats: lrf lit mbr rtf


Patricia Seybold is one of the few people with the credentials and experience to write the one book on electronic .

Patricia Seybold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy. Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.

Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce . COM is a very valuable book in that it focuses both on how to serve customers on-line as well as how to make money doing so.

Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Syst. Patricia B. Seybold is the founder and CEO of the Boston-based Patricia Seybold Group, a worldwide business and technology consulting firm.

Start by marking Customers. com: How to Create a Profitable Business Strategy for the Internet and Beyond as Want to Read: Want to Read savin. ant to Read.

Seybold, Patricia B; Marshak, Ronni .

Seybold, Patricia B; Marshak, Ronni T. Publication date. 1. Five steps to success in electronic commerce: How to create a profitable electronic business strategy: Step 1. Make it easy for customers to do business with you ; Step 2. Focus on the end customer for your products and services ; Step 3. Redesign your customer-facing business processes from the end customer's point of view ; Step 4. Wire your company for profit : design a comprehensive, evolving electronic business architecture ; Step 5. Foster customer loyalty, the key to profitability in electronic commerce - pt.

By Patricia B. Seybold, Ronni T. Marshak. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer.

Patricia Seybold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business . Com : How to Create a Profitable Business Strategy for the Internet and Beyond. by Patricia B. Seybold and Ronni Marshak.

This is the ORIGINAL Customers. com, an Internet business classic in the late 1990s.

ISBN13: 9780712669702. More Books . ABOUT CHEGG.

Patricia B. Seybold with Ronni T. Marshak Customers. This book serve as a guide in strategy development for profitable e-commerce business

Patricia B. com : how to create a profitable business strategy for Internet and beyond New York, United States. Times Books, a division of Random House Inc. 1998. Three to five sentences, written in present tense, focused directly on what is the central idea of the book. This book serve as a guide in strategy development for profitable e-commerce business. This book cover a wide range of industries experiences which has success in developing their e-commerce applications. What are the author’s main points?

Seybold, P. (1998), Customers. Seybold, . Marshak, R. and Lewis, J. (2001), The Customer Revolution, Crown Business, New York, NY.

Seybold, P. (1998), Customers

Read by the AuthorThree Cassettes, 5 hoursPatricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.It all starts with customers.  For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly.  Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce.

Comments:

Lavivan
CUSTOMERS.COM is a very valuable book in that it focuses both on how to serve customers on-line as well as how to make money doing so.
Like a good consultant, the author systematically looks at best practices from each of 16 cases, and combines the lessons into a vision of the future best practice (in 2-3 years) that no one is yet doing. This is an outstanding accomplishment, that is not matched in most best practice books.
I also visited the CUSTOMERS.COM Web site to register for the free booklet that is offered, and was pleased to get many ideas to improve our own electronic commerce. Be sure to check here from time to time, because the author updates the 16 case histories in the book on the Web site so that you can keep up-to-date. That is an especially nice touch.
Ms. Seybold does a nice job in CUSTOMERS.COM of critiquing each case history for ways that organization could improve. Let me do the same for her book. Several things stand out. First, the book does not go into enough detail about how to find the weaknesses in current operations that will permit greater profitability through changed processes facilitated by electronic commerce. There is a lot of best practice work needed in those areas before you start thinking about electronic commerce. Second, she does not address the question of what the ideal best practice of electronic commerce is. You might think of a well-informed concierge in a great hotel who knows you well as the model for this ideal best practice. Third, more needs to be done to help you learn how to facilitate the change process. The steps she describes would be very difficult for many organizations to implement that are beset by severe stalls in the form of tradition, disbelief, misconceptions, bureaucracy, avoiding the unattractive (such as customer problems), procrastination, and miscommunication. Fourth, the book highlights a lot of very interesting case histories and shows their successes. I was struck that although I am a heavy Web user and a substantial customer of many of these organizations, I did not know about the electronic services they offer. It sounds like many of these organizations still have a communications problem with their customers. Fifth, the available technology will advance a lot in the next five years. I felt the book does not do enought to make people aware of how technology that is not yet available can facilitate the future success of their electronic commerce.
No book can serve all needs in an area, so we can look forward to Ms. Seybold's next book. I enjoyed the personal touch as she described her own experiences with many of the companies involved. I hope she keeps in touch with them and us. I suspect she will based on the e-mails I get from her after registering on her site.
Beahelm
In Customers.com, Patricia Seybold becomes the must read for e-commerce strategies to the degree that Don Peppers and Martha Rodgers has become for one-to-one marketing.
Customers.com cuts through the hype and circumstance associated with internet as a beloved communications channel and highlights that e-commerce is more than the user interface. The examples provided will get the readers mind thinking about the data and process infrastructure that must be in place to enable e-commerce in a very simple and clear way. These basics act as good triggers for individuals about to embark on the definition of e-commerce strategies to support their business.
I highly recommend this read.
Zaryagan
Subtitled "How to Create a Profitable Business Strategy for the Internet and Beyond", this is one of the top books around that talks about startegies for companies to take now that general commerce is shifting more and more toward e-commerce. As the founder and CEO of the Patricia Seybold Group, a "worldwide business and technology consulting group", Ms. Seybold provides some insights, which are both obvious and tremendous. Bottom line - if a company doesn't shift its primary focus to be on its customers, it will not stay in business for very long, as traditional forms of customer care may not always directly apply in the networked economy. Through detailed case studies, the reader can see by example the good and bad of today's commerce landscape.
Fato
This book stands out from the clutter of e-business texts. It does one of the better jobs of elucidating the basic principles that show up in most books. The book is not in love with technology--it keeps the emphasis squarely on the customer. It gives you a set of things to think about, regarding your own business. It might not serve well as a textbook, but it does provide good source material for a course on e-marketing.
monotronik
Patricia Seybold writes a good overview on the rules that e-commerce sites should use in the design and implemenation of their sites. SOME of the case studies are effective at reinforcing the rules highlighted. I would recommend just reading the introductions for each rule and the lessons learned sections. This is a good read but one in the end that could have been much shorter.
Wenaiand
This book is too thin and fluffy. I managed to get through a few chapters, skipped to the middle, and then gave up. It contains the same standard stories I hear about every day. If it wrapped up uncommon stories, even if they were common sense, it would have some value. Boil it down to a checklist for your operating officer and webmaster, and you'd have it all.
Delagamand
This is one of the best BUSINESS books I have ever read. This book looks at eBusiness from the executive managers perspective.
With so much changes in the internet business, this is a good reading to understand how should you start, but new technologies are available now. This book was written in 98, so Patricia Seybold should rewrite.

Related to Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

Download Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide fb2, epub

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide fb2 epub

Author: Ralph F. Wilson
Category: Marketing & Sales
ISBN: 0471441090
Download E-commerce fb2, epub

E-commerce fb2 epub

Author: Ritendra Goel
Category: Processes & Infrastructure
ISBN: 8122420443
Download E-Commerce 2010 (6th Edition) fb2, epub

E-Commerce 2010 (6th Edition) fb2 epub

Author: Kenneth Laudon,Carol Guercio Traver
Category: Processes & Infrastructure
ISBN: 0136100570
Download Web Commerce: Building a Digital Business (Upside) fb2, epub

Web Commerce: Building a Digital Business (Upside) fb2 epub

Author: Kate Maddox
Category: Management & Leadership
ISBN: 0471292826
Download E-Commerce Application Development fb2, epub

E-Commerce Application Development fb2 epub

Author: Patrick G. McKeown
Category: Internet & Social Media
ISBN: 0471202274
Download The E-Commerce Question and Answer Book: A Survival Guide for Business Managers fb2, epub

The E-Commerce Question and Answer Book: A Survival Guide for Business Managers fb2 epub

Author: Anita Rosen
Category: Marketing & Sales
ISBN: 0814471544