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Download Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies fb2, epub

by William Albert

Download Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies fb2, epub

ISBN: 0123748925
Author: William Albert
Language: English
Publisher: Morgan Kaufmann; 1 edition (January 26, 2010)
Pages: 328
Category: Computer Science
Subcategory: IT
Rating: 4.8
Votes: 551
Size Fb2: 1160 kb
Size ePub: 1701 kb
Size Djvu: 1379 kb
Other formats: doc lit txt rtf


Beyond the Usability Lab will become the gold standard for how to conduct online usability studies. Large-scale usability testing is not new, but it's definitely become bigger and more important now than ever before

Beyond the Usability Lab will become the gold standard for how to conduct online usability studies. Albert, Tedesco and Tullis masterfully combine strategic design related issues with tactical and practical step-by-step instructions on how to implement an online usability study. -Jim Berling, Managing Director, Burke Institute. Large-scale usability testing is not new, but it's definitely become bigger and more important now than ever before.

Электронная книга "Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies", William Albert, Thomas Tullis, Donna Tedesco. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies" для чтения в офлайн-режиме.

Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies

Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices.

Read Beyond the Usability Lab by William Albert, Thomas Tullis, Donna Tedesco for free with a 30 day free .

Read unlimited books and audiobooks on the web, iPad, iPhone and Android. It helps you improve the usability of a design, decide how to prioritize your effort in the design process, discover which of multiple alternatives provides the best user experience, and even whether you should launch your product or go back to the drawing board.

Beyond the Usability Lab book. Goodreads helps you keep track of books you want to read

Beyond the Usability Lab book. Goodreads helps you keep track of books you want to read. Start by marking Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies as Want to Read: Want to Read savin. ant to Read.

Beyond the Usability Lab. by Donna Tedesco, Thomas Tullis, William Albert

Beyond the Usability Lab. by Donna Tedesco, Thomas Tullis, William Albert.

Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies the various types of online usability testing techniques. Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies by William Albert, Thomas Tullis, Donna Tedesco. Pages: - Read Online. Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies by William Albert, Donna Tedesco, Thomas Tullis.

Improving the User Experience. Book - January 1, 2010. What & Why of Usability. Publisher: Elsevier, Morgan Kaufmann.

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways.  Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques.

*The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results

Comments:

Olwado
If you need to perform some remote usability, buy this book. The density of useful, ready to practice, information is amazing considering the volume.
Knights from Bernin
Large-scale usability testing is not new, but it's definitely become bigger and more important now than ever before. The reasons why it's becoming such a popular research method are many and are relatively clear: Cost-effectiveness, statistical significance, geographic coverage, etc. There are powerful tools being used by leading UX teams from top global brands using this method. However, still today many UX Pros are used to testing mostly in the Lab environment and in many cases are either intimidated by statistics or simply don't feel comfortable outside of the Lab or if they don't see the participant's face. In my humble opinion, this must change for the good of the UX industry.

Beyond the Usability Lab is both simple and amazing. What the authors have done is prove how powerful online usability studies truly are. It's an eye-opener for an industry (UX) in need for more accountability and credibility. UX Pros must back up their findings and conclusions with both qualitative and quantitative data, not just rely on what 5 users have to say about an interface.

Don't get me wrong: I think testing in the Lab is GREAT and I'm 100% sure that the authors think the same. But today's highly competitive marketplace requires UX Pros to go BEYOND THE LAB and have a versatile usability toolkit to truly understand and measure UX.

I've got to thank the authors (highly experienced UX Pros themselves) for their vision and the effort to push this research method. Much like it was with tools for Web analytics, online surveys or even Lab studies back in the 1990s (first rejected and then slowly being adopted by everyone), I'm quite certain that large-scale Online Usability Studies will become mainstream pretty soon.
Nagor
I needed this book three years ago when I was designing remote unmoderated usability studies and analyzing the results. I figured it all out eventually, but now, after reading "Beyond the Usability Lab," I see where I could have done much better. Alas, there are no time machines....

"Beyond the Usability Lab" takes you through the entire lifecycle of an online study, from "do we need this?" and "what tools are out there?" to "how do I design this study?" and "oh no, what DO these thousands of datapoints mean?"

Also, although online studies are very valuable, the statistics can scare you off if you don't have that nifty experimental psych background. (Many of us don't.) "Beyond the Usability Lab," however, explains the math in clear, everyday language and even provides sample formulas and analyses.

If you're doing, or considering doing, remote testing, I strongly recommend that you get this book. It's a real keeper.
Vathennece
This has been a valuable book in our ongoing usability research. We have a copy on every employee's desk.

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