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by Daniel Goleman

Download Ecological Intelligence: The Hidden Impacts of What We Buy fb2, epub

ISBN: 0385527837
Author: Daniel Goleman
Language: English
Publisher: Crown Business; 1 edition (March 30, 2010)
Pages: 288
Category: Engineering
Subcategory: Engineering
Rating: 4.3
Votes: 670
Size Fb2: 1408 kb
Size ePub: 1850 kb
Size Djvu: 1343 kb
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Ecological Intelligence book.

Ecological Intelligence book. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a mirage, and illuminates our wild inconsistencies in response to the ecological crisis.

To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest.

In the interest of full disclosure, when it comes to ecological intelligence I am as clueless as most of us.

But according to Goleman ( Emotional Intelligence ), the people who bought the bag were advertising their ecological ignorance, not their consciousness.

Summary of Ecological Intelligence. Published by Broadway Business, an imprint of the Crown Publishing Group, a division of Random House, Inc. ISBN: 9780385527828 Pages: 288. Looking for the book? We have the summary! Get the key insights in just 10 minutes. Start getting smarter

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In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a. .

In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a mirage, and illuminates our wild inconsistencies in response to the ecological crisis. The toy cost just 99 cents. I bought it for my eighteen-month-old grandson, who I thought would love it.

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

Comments:

Dibei
I have a mixed view of this book.

Firstly, on a purely literary level, as with many business oriented books these days, there is one key idea, very easily grasped in the first chapter, with which you will agree or disagree. But there is very little real need to read on after that.
Secondly, I absolutely agree with Goleman that consumers with good sustainability intentions either can't access the data they need to make an informed choice, or don't know how to assess the information they do have. In a perfect world, that information would be easily available to consumers, and they would be able to weight that information according to what matters to them - ie some might be especially concerned with the labour environment in which the product was produced, others might be more concerned with ecological impact etc.
Thirdly I agree that in an era of "big data" this information is going to be coming easier to come by and there is an opportunity to present it to consumers in a variety of convenient ways - either through apps, QR codes, rating scales etc

Where I disagree with Goleman is that ipso facto this means that consumers will make better decisions. No. Some consumers will make better decisions about some product categories some of the time. The idea that all consumers are sufficiently involved in all categories to take the trouble to make informed decisions all the time is misguided. A mother may well take the trouble to make better decisions about the products' she buys' impact on her baby's health; but will she extend that to her husband's jeans, the cat's chow and the clothes she buys for herself? Probably not in most cases. For someone who focuses a lot on supermarket / hypermarket choices it surprising that Goleman has not discovered the concept of "buy time" - basically the longer a supermarket trip goes on, the shorter the decision time for each product becomes (on average). Which is why new products tend to be clustered near entrances not exits - we are more likely to consider something new at the beginning of a shop. The same will apply to assessing sustainability impact information; at the beginning of a shop we might, near the end, as we tire and the kids start to grizzle, we wont.

I also disagree that people will make better sustainability choices even if cost is higher. Of course an affluent minority might. But for most consumers responsibility to your family, through efficient budgeting, is a higher priority than the greater good of the planet and humankind. Always has been, always will be. What people will do of course is choose the more sustainable product if everything else is the same, or nearly the same. But its a brand marketer's job to make sure that their product doesn't look or feel the same as a competitors'

I was also puzzled by Goleman's focus on the supermarket and hypermarket, with no discussion of technology, automotive or other industries with a big negative footprint such as travel. And by his refusal to recognise that although all products create negative impacts, there are positives too...through creation of employment, provision of affordable nutrition etc etc. I am not saying that these positives outweigh the negatives, but they should be taken into consideration

There are some interesting case studies here of businesses that are making money and improving their sustainability. Good. But its notable that most of these are businesses that have just taken a decision that they "should" be more sustainable, rather than being driven by consumer demand. Which sort of runs counter to the main argument of the book - that better data, will drive consumer decisions, which will force manufacturers to "do the right thing" if they want to stay in business

I disagree. Although better data availability will drive the market to some extent, and will have a positive impact, I think it will be too small to really be a game changer. Sustainable consumption has to be a case of business leading consumers, rather than consumers driving the market
Hallolan
This book follows what we buy from the raw materials used to manufacture them to what happens to them after we discard them. It makes you think about what you are acquiring.
Arcanefist
Needed it for a college course, great information and viewpoints.
Thofyn
I like Daniel Goleman, but this was so poorly organized, I found it hard to read. An interesting topic but in need of an editor--
elegant stranger
good
Doulkree
Poorly researched, and far too agenda driving to be of any value. The kind of index thinking proposed, and advocated in this book inhibit free thinking, and create a barrier to innovation. In short, this book is an ode to the status quo.
krot
Good interdisciplinary approach
I recommend it. Nothing else quite like it out there. I'm literate and numerate and in these times there's a huge need to be eco-literate to go with the other two. I recommend Innumeracy also. You don't want to be innumerate. Climate science is way too complex to grasp if you don't have some basic foundation.

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