Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone.
Andy Maslen has produced a beautiful book on how to write well. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means
Raising Rabbits 101 – The Ultimate Guide to Raising Rabbits of 2011, I decided to create a huge Raisin.
Anything you lose comes round in another form Raising Rabbits 101 – The Ultimate Guide to Raising Rabbits of 2011, I decided to create a huge Raisin. Forex Essentials in 15 Trades™ √PDF √eBook Download. 27 MB·27,458 Downloads.
As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing.
Andy Maslen presents this concise and practical guide to creating words and copy that will help you to sell. Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader.
Andy Maslen Paperback, 191pp; 2007; £. 4 ISBN-978-1904879992. It manages in 191 pages to cover quite a complicated subject in a surprising amount of detail. One of the author's aims, revealed at the end of the book, is to help you write better English. A most laudable objective, but I fear this will not prove the ‘ultimate’ guide to copywriting; there will be quite a few more coming out. The question is, will they be necessary? Recommended
Электронная книга "Write to Sell: The ultimate guide to great copywriting", Andy Maslen.
Электронная книга "Write to Sell: The ultimate guide to great copywriting", Andy Maslen. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Write to Sell: The ultimate guide to great copywriting" для чтения в офлайн-режиме.
Summary of Write to Sell. Andy Maslen is the founder of Sunfish, a copywriting company. He has written two other books on copywriting, 100 Great Copywriting Ideas and The Copywriting Sourcebook. Today, everyone in business is a writer, if only a writer of e-mail memos. As a businessperson, however, you likely also need to know how to prepare professional reports, proposals and general correspondence.