silviacolasanti.it
» » Write to Sell: The Ultimate Guide to Great Copywriting

Download Write to Sell: The Ultimate Guide to Great Copywriting fb2, epub

by Andy Maslen

Download Write to Sell: The Ultimate Guide to Great Copywriting fb2, epub

ISBN: 8189632248
Author: Andy Maslen
Language: English
Publisher: Maverick Business
Subcategory: No category
Rating: 4.8
Votes: 806
Size Fb2: 1474 kb
Size ePub: 1717 kb
Size Djvu: 1227 kb
Other formats: txt lit azw lit


Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone.

Andy Maslen has produced a beautiful book on how to write well. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means

Raising Rabbits 101 – The Ultimate Guide to Raising Rabbits of 2011, I decided to create a huge Raisin.

Anything you lose comes round in another form Raising Rabbits 101 – The Ultimate Guide to Raising Rabbits of 2011, I decided to create a huge Raisin. Forex Essentials in 15 Trades™ √PDF √eBook Download. 27 MB·27,458 Downloads.

As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing.

Andy Maslen presents this concise and practical guide to creating words and copy that will help you to sell. Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader.

Andy Maslen Paperback, 191pp; 2007; £. 4 ISBN-978-1904879992. It manages in 191 pages to cover quite a complicated subject in a surprising amount of detail. One of the author's aims, revealed at the end of the book, is to help you write better English. A most laudable objective, but I fear this will not prove the ‘ultimate’ guide to copywriting; there will be quite a few more coming out. The question is, will they be necessary? Recommended

Электронная книга "Write to Sell: The ultimate guide to great copywriting", Andy Maslen.

Электронная книга "Write to Sell: The ultimate guide to great copywriting", Andy Maslen. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Write to Sell: The ultimate guide to great copywriting" для чтения в офлайн-режиме.

Summary of Write to Sell. Andy Maslen is the founder of Sunfish, a copywriting company. He has written two other books on copywriting, 100 Great Copywriting Ideas and The Copywriting Sourcebook. Today, everyone in business is a writer, if only a writer of e-mail memos. As a businessperson, however, you likely also need to know how to prepare professional reports, proposals and general correspondence.

Comments:

Goldendragon
This is a thorough, workable, well-explained, effective manual to train copywriters. After reading it I have such a good feel for the requirements of the job that I am absolutely certain I never ever want to write copy for a living or a side-gig.
Faebei
I have read a lot of books on copy writing for sales and marketing. This one takes all the good advice in all the other books, and condenses it into a small, easy to read book. It not only explains good writing, it IS good writing, an example in and of itself. If you are going to buy one book to help you write your own ad, brochure, or website copy, make this the one.
Eayaroler
On the upside, this book is a great introduction to the ways in which a new copywriter must change her ideas about what makes for "effective writing." As someone who has written for everything from Premiere magazine to continuing medical education pamphlets for radiologists, I consider myself a very versatile writer. However, it's no good being versatile if you don't even know what style is requested from a copywriter. This book presents (and repeats) very important points that I feel are turning me in the right direction -- for example, the idea that you are writing for your reader. A simple concept but the writer explains very well how important it is. I feel that after I finish this book I will have a lot of good insight on many general ways to think about copywriting, and to improve my drafts.

On the downside, there are some weird and distracting themes throughout this book. One of them is the attractiveness of women. The author finds it far more entertaining to write about (or hint about) his sexual conquests/interest than I do to read them, at least in a book like this. In addition to this, the writer reinforces hoary, outdated gender stereotypes. (Women like shoes and men like gadgets!) Yes, stereotypes are there for a reason, but gender politics have advanced much further than, apparently, the writer. This is also shown in the recommended idea to keep "a mental image" of your reader. It's not enough to come to a detailed and specific example of your reader, but now you must apply a visual stereotype to that person. I find this unhelpful advice in writing or in life.

Finally, though I fully respect and appreciate the author's desire to keep the terminology simple, there's no need to ditch conventional grammar altogether. The section on "nounitis" was fairly painful to read, as a simple description of active vs. passive voice would be much more useful than inventing a word that doesn't even really explain the problem. Consider that notes on your writing are far more likely to include the term "passive voice" than "nounitis."

In the end, if you are looking for a quick, easy read to get you ready to think like a copywriter, I highly recommend this book. If I were not planning to read any others (which I am), I would feel pretty well prepared to start writing copy.
Ochach
Powerhouse of useful info. Experienced author who teaches you what works and doesn't. Very easy and a fun read. Will be reading this again.
Macill
Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means. This is a high-quality book, though not a perfect one. Maslen presents a great number of acronyms - perhaps one too many. And, the formatting of his guide may seem slightly messy to those who prefer a simple, clean page to one peppered with bold print, italics and emphatic capitalization. Other than a few similar minor gaffes, however, this is an outstanding book. getAbstract recommends it to anyone who wants to become a better writer.
TheSuspect
I picked up this book at the library because I will be teaching a class on business writing this fall at my high school. I put so many sticky notes in it that I decided that I needed to buy it.

This book is clearly and precisely written. It contains many. many examples and real-life experiences that Andy has had. It is simple but effective.

Out of all the books I checked out at the library on business writing this book was the easiest to read, the most clear, and by far the most informative.
Dianantrius
Once you've read this book and are preparing to write a review - be sure to take extra time and care, when writing. Because you know how to.

Mr. Maslen spells it out for you. Write short, write what you know, and, please, have a plan in the first place.

In short - easy read, good benefit, makes you better. Enjoy.

Related to Write to Sell: The Ultimate Guide to Great Copywriting

Download Advertising copywriting fb2, epub

Advertising copywriting fb2 epub

Author: Philip Ward Burton
Category: Marketing & Sales
ISBN: 088244042X
Download Freelance Copywriting (Writing Handbooks) fb2, epub

Freelance Copywriting (Writing Handbooks) fb2 epub

Author: Diana Wimbs
Category: Writing Research & Publishing Guides
ISBN: 0713648228
Download Adventuring in Alaska: The Ultimate Travel Guide to the Great Land (Fourth Edition) fb2, epub

Adventuring in Alaska: The Ultimate Travel Guide to the Great Land (Fourth Edition) fb2 epub

Author: Peggy Wayburn
Category: United States
ISBN: 0871569507
Download Writer's Digest University: Everything You Need to Write and Sell Your Work fb2, epub

Writer's Digest University: Everything You Need to Write and Sell Your Work fb2 epub

Author: Writer's Digest Editors
Category: Writing Research & Publishing Guides
ISBN: 1599631377