Published: 1 January 2005. by Institution of Engineering and Technology (IET)

Published: 1 January 2005. by Institution of Engineering and Technology (IET). in IEE Seminar on the Right Spin on Spin Outs. IEE Seminar on the Right Spin on Spin Outs.

Conference: IEE Seminar on the Right Spin on Spin Outs. Matching up business skills with those of the technologist is key and allows focus to be placed on the expertise of the individuals in the business. Cite this publication. Providing the elusive 'pump priming' investment allows the 'concept' to be developed as well as providing time to further validate its markets, to implement a formal R&D function and to attend to HR matters at an early stage. As a result external investors gain greater confidence because the standard start-up risk profile is significantly reduced. This builds on the university's international expertise in electronics and computer science (ww. cit.

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In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure

In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics.

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Key concepts This means the market is catered for as they are receiving a product from a brand they trust and Coca-Cola is catered-for as they can increase their.

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). This means the market is catered for as they are receiving a product from a brand they trust and Coca-Cola is catered-for as they can increase their product portfolio and they have a larger hold over the market in which they are performing in. Contents.