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Download Introductory Marketing: A Programmed Approach fb2, epub

by E.W. Smykay,J. Breibart

Download Introductory Marketing: A Programmed Approach fb2, epub

ISBN: 0024130303
Author: E.W. Smykay,J. Breibart
Language: English
Publisher: Collier Macmillan Ltd (May 1971)
Pages: 350
Subcategory: No category
Rating: 4.6
Votes: 430
Size Fb2: 1289 kb
Size ePub: 1265 kb
Size Djvu: 1389 kb
Other formats: rtf lit lrf lit


Introductory marketing; a programmed approach. Introductory marketing; a programmed approach. by. Smykay, Edward W; Breibart, Joan, joint author.

Introductory marketing; a programmed approach.

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This introductory text to the world of Marketing uses a proven, practical, and engaging approach. Caroline Miller, Keele University ‘A great book that introduces students to the fascinating yet challenging world of marketing. It shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The book is interspersed with interesting short case studies that significantly increase its relevance for European students and scholars alike. Jaya S. Akunuri, University of East London 'The book's strength lies in the many international practical examples and real-world cases.

Learn more about the program . I used this text for a graduate level introductory econometrics course and was for the most part very pleased with it. It's full of practical and interesting examples and problems, and is written at a level that's neither patronizing, nor overly complex.

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A textbook about Marketing from 1971.

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