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by Richard D. Zakia

Download Perception and Imaging, Second Edition fb2, epub

ISBN: 024080466X
Author: Richard D. Zakia
Language: English
Publisher: Focal Press; 2 edition (January 2, 2002)
Pages: 336
Category: Photography & Video
Subcategory: Art
Rating: 4.7
Votes: 715
Size Fb2: 1984 kb
Size ePub: 1404 kb
Size Djvu: 1139 kb
Other formats: rtf lrf txt azw


It explains why and how we see what we see.

It explains why and how we see what we see.

Perception and Imaging Richard D. Zakia Taylor&Francis . Zakia Taylor&Francis 9780240809304 Восприятие и отображение : How do you experience a photograph? What do you want a viewer to feel when they look at your image. Описание: For Over Fifteen Years, Professor Richard Zakia Has Been Helping Thousands Of Photographers Hone In On Their Creative Vision Through The Inspirational, Informative Text And Images Included In His Classic Book, Perception And Imaging.

Perception and Imaging: Photography as a Way of Seeing. Richard D. Zakia, E. Professor Emeritus at Rochester Institute of Technology, has taught in many areas of photography including graphic design and multimedia design. During his 34 years at .

For over thirty years, Dr. Richard Zakia helped thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging. More than a step-by-step photography instruction manual, Perception and Imaging explores the fundamental act of photography – seeing – through a uniquely comprehensive combination of technique, history, visual perception, philosophy and psychology. No matter your level of technical skill, you can learn to think more clearly about what you wish to convey in your images.

Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Zakia has authored and co-authored thirteen books on photography and perception. Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. His most recent book is Teaching Photography with Dr. Glen Rand.

Perception And Imaging book. W Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy.

His most recent book is Teaching Photography with Dr. Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT)

His most recent book is Teaching Photography with Dr. Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). This is so much more than a step-by-step, technical photography instruction manual. Instead, it explores the fundamental act of photography-in other words, seeing-through a uniquely comprehensive combination of technique, history, visual perception, philosophy, and psychology.

Perception and Imaging needs to be read and studied by every photographer and digital imager interested in seeing. Dr. Zakia's vision is all-encompassing: he is equally familiar with a 2000-year-old Sicilian mosaic and the latest in digital concepts. You don't want to miss this one. -Corrine Whitaker.

Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception. Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components; why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them. Many examples of metaphor, metonymy, paradox, pun, homology, hyperbole, ellipses, inversion chiasmus, allusion, and other rhetorical devices.A new enlarged section on color, with 15 new color images presenting color measurement and notation, color connotations, color illusions, color constancy, color synesthesia, metamerism, and defective color vision.The chapter on Critique has been expanded to include the use of Group Dynamics. Photographs are polysemantic, possessing layered meanings.

Comments:

Anarawield
There are many different and useful ways to talk about images; aesthetically, historically, socially, technically, and so on. I have chosen the area of perception and psychology, and have selected those concepts that are highly relevant to photography-to image capture, creation, design, manipulation and editing. The concepts cross the various disciplines of imaging, from photography to graphic design, from camera to computer. Concepts such as synesthesia, pupillometrics, personal space, memory and association, archetypes, visual field dependency, color connotations, and subliminals are discussed. There is also a section on applied semiotics and an entire chapter on visual rhetoric.
When asked about the value of books, the author Eric Hoffer, remarked that any book that provides the reader with one new idea, has great value. I believe "Perception and Imaging" will do this and more. The book includes 125 photographs, 300 illustrations and 400 quotations that support the text.
Uranneavo
A fascinating look into the world of photography. Created with a keen insight, this highly informative book is a gem for both professional and novice photographers alike!
PC-rider
Explains perception in great detail. Helps photographers understand the meaning of photographs. Very intriguing book, but may be too detailed for some readers.
JoJosho
I bought this book for a beginning media design class. Good book for beginners. Lots of interesting and helpful information.
Ienekan
Excellent book, interesting from the first to the last page. The authors transpose and apply to photography, and visual arts in general, the principles of psychology, offering the readers, as photographers and whatever their level of skills, tools that will make it easier for them to produce quality photographs and, as viewers, understand the reasons why they find an image to be pleasing while another, even perhaps similar, is displeasing.
No subject is left out of this book, and particularly interesting is the chapter dedicated to the digital and the new world of online images, its sharing, understanding and criticism.
To read and keep close, for frequent consultation.
Ahieones
This is the second edition of Perception and Imaging, but is also the latest in a string of precursors that included the small-press "Perception and Photography" from the late 1970s.
This current edition adds almost 100 pages to the last. It explains why and how we see what we see. More, it provides the basis for the visual artist to take advantage and use that knowledge to make better images.
The printing is much better than the previous edition (thankfully) and the higher quality paper does away with the separate illustration section that the first edition required. The quotes from imagemakers in the margins (taken from two out of print Zakia works that should be back in print) are a valuable addition to the main text that helps provide a context for the material.
If you want to understand the psychology of visual images and visual messages, this is a unique book.
Xaluenk
The book is a tour-de-force covering of human psychology and how it relates to photographic images. This sort of treatise has been done for screenplay writing where human mental principles are defined then shown how they affect storytelling. The author does the same for photography starting with Gestalt (grouping) psychology principles and then covering many others. Thus psychology principles that help photographers create and analyze photographs are given. This is not a book on camera technique but one one how a person experiences a photograph. Knowing how the mind of the photo viewer thinks really helps the photographer reach his/her photographic communication goal since the photographer can now press the correct psychological buttons to move the viewer's mind rather than relying purely on artistic intuition. I have a masters degree in filmmaking and this type of deep thinking into the photo experience is what I was looking for and the book delivers. Thank you author Zakia...one of the great photographic minds.

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